Business Insider

Profile: Matt Rosoff, CNBC.com

Tech edit industry veteran Matt Rosoff is a builder. He helped IDG build a web channel and event around BYOD. He built Business Insider’s west coast presence as well as its enterprise tech reporting team. Since January, Matt has built out CNBC’s tech reporting team.

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SWMS IT Media Spot Check, Pt. 1

In the wake of recent layoffs at eWeek and InformationWeek, it’s time to keep a closer eye on the pitch opps that remain across the IT media landscape. To that end, here’s the first of a two-part SWMS IT media spot check. Pitch opps, nuggets and more...

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Notes from the Field, Sept. 29, 2016

We learned much in our 15 meetings last week in Chicago and Washington, DC. For example, we learned that some clients live in a time warp. No, Tier 1 reporters don't want to travel to Timbuktu for your press conference or product demo. And only a reporter new to a beat has time for coffee. Also, what's with the quotas and ultimatums?

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How Journalists Would Improve the Experience of Covering CES

With CES a month away, we asked veteran tech journalists, "if you could wave a magic wand and change the experience of covering CES, what exactly would you change?" We got more than our share of throwaway answers. We also got plenty of earnest answers that might help make a PR pro's Vegas experience more successful.

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Profile: Maya Kosoff, Business Insider

Eighteen months out of Syracuse, Business Insider's Maya Kosoff is a modern tech reporter. She covers startups and venture capital on her own terms; there's nothing she is obliged to write, no story that will land her in trouble if she fails to post it. Like her BI colleagues, Maya produces lists, exposés and scoops -- none of which are fertile vehicles for PR.

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SWMS Cheat Sheet: Tech Insider

Tech Insider arrived this week. Required reading is EIC Gus Lubin's post on his team's mission: to plumb the converging worlds of tech, science, innovation and culture, telling "the stories that matter to everyone" in tech, science, innovation and culture "with text, video, photo, and audio."

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New Techmeme Index Reveals Clout of Individual Reporters

There's a cool new way to measure the influence of top tech reporters and the sites they work for. Techmeme last month augmented its Leaderboard to reflect how frequently a reporter's work is linked to by other sites and cited in social media posts. Who's atop today's list? Mark Gurman. Know him? (He's got zero followers on LinkedIn so no one on there knows him.)

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Sage Advice from Nine Contributed Content Guidelines

You send us lots of rejected contributed content, asking what went wrong. Sometimes we can spot a path forward, but it's heartbreaking to hear that "the client wants it written this way" or "this has already been approved." That's why this week we studied nine sets of contributed content guidelines from top edit targets and packaged what we think is their most valuable advice.

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Profile: Matt Rosoff, Business Insider

What is it like to be a reporter at Business Insider? "Everyone is kind of their own CEO," says west coast bureau chief Matt Rosoff. There's no daily copy quota, as there is at Pando Daily and was at Gigaom. Every reporter is free to chase a big story that takes weeks to report if the story is big enough. However, Matt adds, "there's an expectation that we're not going to be missing any news."

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Notes from the Field, May 15, 2015

[Learned lots this week in meetings with editors and subscribers. Here are this week's notes from the field. Hope you enjoy. Please let us know if you like this format and how we can make it better.] 

First, the newsy stuff. Business Insider is close to launching a consumer tech publication that will offer news, reviews and analysis with the 'tude we have come to expect from BI.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
Sun, 2015-05-24 15:07

It stands for Free Software-Enabled Marketplace. Zenefits and Contently are two examples; the genre is coming on strong. Tomasz Tunguz... Read more

Mon, 2015-03-09 09:07

Like narratives? SWMS subscriber Lou Hoffman reprises some of his greatest blog hits... Read more

Wed, 2014-10-29 05:56

Mark has written about PR several times, with a positive POV. He... Read more

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