Thu, 2018-11-29 05:21
Sam
Ben Wolfson Shares Tech Journo Insights Heard at PRSA SF
Highwire SAE Ben Wolfson writes: "I recently attended a media panel with three of the top enterprise tech reporters in the Bay Area. Business Insider's Becky Peterson, Bloomberg's Nico Grant and CNBC's Ari Levy shared what moves the needle for them."
Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.
By request, here's a cheat sheet on financial TV bookers, producers and talent. The focus is on CNBC, Fox Business, Bloomberg and Cheddar.
Will there ever be another Walt Mossberg? The now retired consumer tech product reviewer was one of a kind. But someone, someday, is bound to emerge as the voice above all others. Don’t be surprised if it’s Bloomberg technology reporter Mark Gurman.
Are tech events on the wane? Quartz last month pulled the plug on The Next Billion, its three-year-old conference series with $1,500 ticket prices. The Bloomberg Technology Conference, historically held each June in San Francisco, is as yet unscheduled for 2017.
Axios soft-launched yesterday. It's the publication Dan Primack left Fortune to join. You can sign up for its newsletters 
Seeing as Bloomberg Businessweek has published its "The Year Ahead" issue, it's probably OK to begin assessing 2017 and what it will bring tech PR pros and the editors they pitch. Today let's keep it simple and consider just one issue -- stunning job losses where print advertising and unions still reign.
Bloomberg made news of its own last week. It launched its newest vertical, Bloomberg Technology. It launched Decrypted, a tech podcast, and Fully Charged, a daily e-mail newsletter. It announced two new live-video shows: "Apple This Week" with Mark Gurman and Alex Webb, and "Digital Defense" with Jordan Robertson.
We learned much in our 15 meetings last week in Chicago and Washington, DC. For example, we learned that some clients live in a time warp. No, Tier 1 reporters don't want to travel to Timbuktu for your press conference or product demo. And only a reporter new to a beat has time for coffee. Also, what's with the quotas and ultimatums?
What do you do if you're an editor-in-chief and have reportorial superstars everywhere you look? That's the landscape for Connie Guglielmo, now halfway through her third year as EIC of CNet News. Ultimately, she told us in a recent SWMS interview, her job is to "look at opportunities and add value."
Doug MacMillan will leave the WSJ this summer to become a Knight-Bagehot Fellow at Columbia University in New York. "There's no plan to announce yet about who will be taking over my beat, but I know that I am leaving the bureau in very capable hands," Doug says.
