SWMS Edit Value Pyramid, Redux

Here's a retake of a piece we published earlier this year.

Most PR pros see the world in terms of companies, technologies, stories and beats. There's another way to look at things, and it might shake loose new opportunity.

This brief SWMS animation cuts to the chase.

The next time you find yourself planning strategy with a client (or management if in-house), think about your assets in terms of raw data, information, knowledge and wisdom. Package them accordingly and bring them to market.

Remember those four basic food groups from our elementary school days? Media has four basic needs as well. Pitch to each and see what happens.

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Wed, 2014-10-29 08:56

Mark has written about PR several times, with a positive POV. He... Read more

Tue, 2014-10-28 08:03

Our friend Sean Mills at Bite sent us this Twitter conversation begun by Anil Dash and joined by Kevin Ro... Read more