Rachael King is the nicest tough reporter you'll ever meet. The San Francisco-based scribe for the WSJ's CIO Journal is tough only because she knows exactly what she wants from PR and will not compromise. "The bar is pretty high here," Rachael told us last week. "I'm looking to interview CIOs of Fortune 500 companies... even better if it's a Fortune 100 company. What are they doing with the product? What are they doing that they couldn't do before? When I get a pitch like that, I always stop to look."