Recent Profiles

This will be a big year for Wired. It's redesigning its web site. It's consolidating Wired Enterprise and Wired Business into a single comprehensive section. Its new boss? Same as the old boss -- senior editor Cade Metz. As Conde Nast reevaluates everything about Wired in advance of the redesign, Cade has been doing some reevaluating of his own. And what he says might surprise you.

Does Harvard Business Review's new web site, launched last month, presage equally new paths for contributed content? Sort of. The new HBR emphasizes charts, diagrams, videos and interactive graphics. Can you imagine your ideas conveyed this way? In researching their readership this year, editors rediscovered that readers like to save and store articles for a long time. Will the concept you're pitching be as valuable in a year as it is today?

Few reporters understand PR and journalism equally well. Jon Fortt is one of them. That doesn't necessarily make him easier to pitch. But in this era of unprecedented PR-newsmaker hostility, it does make Jon something of an inspiration. Jon understands PR so well in part because the biggest part of his job is to interview some of the most well-trained, on-message CEOs in the world.

Anyone who ever wrote for The Register comes equipped with a sharp tongue. Jack Clark certainly does. Bloomberg's cloud and distributed systems reporter can always be counted on for Tweets like... 

"The ambulance-chasing PR industry begins another day, shoveling slime into a vast, clanking machine that spews PR at "influencers"

Alas, Bloomberg is Bloomberg and it's PR's job to find a way in. The first thing to realize is, though he would deny it, Jack loves the attention.

As curator of the Wired Innovation Insights blog, Mike Barton on the hunt for poignant contributed content that starts conversations. He gets between 20 and 30 submissions each day. His challenge: 90 percent of them aren't good enough to promote on the Wired.com home page.