Recent Profiles

Profile: Jonathan Weber, Global Tech Editor, Thomson Reuters

If you’re focused on pitching Thomson Reuters tech reporters, don’t forget about their boss, global technology editor Jonathan Weber. Yes, his bylines these days are for editing, not for writing. Jon’s weeknight party-going days are long over, so you won’t see him around. So why get to know the guy?

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Profile: Adrienne LaFrance, The Atlantic

Adrienne LaFrance, staff writer for The Atlantic covering tech, never worked in the trades. She never cranked out three stories a day. Adrienne once worked as an investigative reporter in Hawaii and reported for Boston University’s WBUR. She knows “story” crafted from the ground up.

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Profile: Alexis Madrigal, The Atlantic

Alexis Madrigal is back at The Atlantic after 30 months at Fusion. He’ll be covering “technology, science, business and trade,” which for PR pros may sound more promising than it is. Alexis has returned to explore the role of technology in global trade. This in theory includes supply chains, SaaS and the usual B2B suspects.

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Profile: Jaikumar Vijayan, freelancer

Here’s what tech freelancer Jaikumar Vijayan has to say about PR pitches. “They are a lot better than they used to be. In fact, I’d say about 70 percent of the pitches I get are great ones. They are succinct. They get to the point. They summarize what it’s all about.”

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Tech Edit Spotlight: PureWow

When you think of consumer tech edit for women, which brands come to mind? TheSkimm? Refinery 29? Make sure PureWow is top-of-mind. The seven-year-old, New York-based PureWow has 15 million monthly uniques visiting the web site and three million who opt in for its newsletters. Its Facebook page has more than 1.1 million likes.

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Profile: Jennifer Jolly, Techish

Jennifer Jolly is a media star. She contributes weekly to USA Today and is a regular on NBC’s The Today Show. She also contributes to the New York Times though not so much lately. Jennifer is also an educator. Last month she launched Techish, her own tech site. Its mission: demystify technology for everyday people.

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Profile: Daniel Terdiman, senior writer, Fast Company

Even after 13 years in tech journalism, one can still get nervous about interviewing a tech CEO — especially if his name is Mark Zuckerberg. Just ask Fast Company senior writer Daniel Terdiman, who late last year looked up and saw a young guy in a T-shirt standing on his front porch, waiting to talk household AI.

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Profile: Christopher Booker, PBS Newshour Weekend

Christopher Booker is a genial producer/correspondent for PBS Newshour Weekend, specializing in where economics and politics meet demographics. That’s more exciting than perhaps it sounds. Christopher tells “big stories through small windows,” exactly what PR storytellers aspire to.

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Profile: TC Currie, The New Stack

You’ll love TC Currie’s background. Back in the ‘80s she was a bored admin with too little to do — so she read software manuals. Soon she was writing macros, moving data from dBase to WordPerfect. She read Fast Company once in a while but never really followed the tech trades.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Wed, 2014-10-01 15:49

In her biweekly newsletter Snappington Post, our longtime subscriber Cheryl Snapp pointed to a Fast Company article advising job a... Read more

Sun, 2014-08-24 19:07

It's a tabletop tech demo event on Oct. 16 in NY. It starts at 4p exclusively for media, and at 7p opens to the public. Details... Read more

Fri, 2014-08-22 12:45

The Awl's Matt Buchanan has some great sources inside the New York Times. Here's a must-read on how Suzanne Spector backed into the top job. The so... Read more

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