Recent Profiles

Profile: The FT's 'How to Lead'

Perhaps you’ve seen How to Lead, the new weekly business leadership column from the Financial Times. It’s a showcase for executives with something compelling to say. Work & Careers editor Helen Barrett, who oversees the franchise, welcomes PR input but there are guidelines and we’ll get to them in a moment.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Profile: Douglas MacMillan, WSJ

Said tech reporter Douglas MacMillan: “I’ve been following a lot of ideas in social media, and looking at how social media is shaping business and shaping society as well.” The year was 2009. Doug was a 25-year-old up-and-comer at McGraw-Hill’s BusinessWeek, covering tech primarily for the BW web site.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Profile: Sean Captain, freelancer, Fast Company

Wouldn’t it be great if all tech journalists were like Sean Captain? He writes about AI, big data and telecom, yet is open to even broader territory — “people and their ideas.” Though a freelancer, he writes principally for Fast Company, squarely in Tier 1.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Profile: Fredric Paul, New Relic

The company’s stock has risen 75 percent this year. Jim Cramer interviewed its CEO last month. Things are going quite well at New Relic. It must be the content marketing, don’t you think? Let’s put it this way: it should surprise no one that a successful cloud-based software company invests vigorously in content and hires tech edit pros who have been there.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Profile: Alex Kantrowitz, BuzzFeed News

Here's another profile of an unpitchable editor. Stop the madness! Right? Well, we learned quite a bit in our conversation with BuzzFeed senior technology reporter Alex Kantrowitz. He’s an inspirational 30-year-old who more than holds his own in one of tech media’s most powerful investigative shops.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Profile: Jim Kerstetter, NY Times

The New York Times has been around since 1851. According to SimilarWeb, the NYT gets 400 million unique visits each month from more than 250 countries. Naturally, PR pros want to plug into this prestige and power — which is why many NYT editors often suspect your motives when you approach them.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Profile: Jonathan Weber, Global Tech Editor, Thomson Reuters

If you’re focused on pitching Thomson Reuters tech reporters, don’t forget about their boss, global technology editor Jonathan Weber. Yes, his bylines these days are for editing, not for writing. Jon’s weeknight party-going days are long over, so you won’t see him around. So why get to know the guy?

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Profile: Adrienne LaFrance, The Atlantic

Adrienne LaFrance, staff writer for The Atlantic covering tech, never worked in the trades. She never cranked out three stories a day. Adrienne once worked as an investigative reporter in Hawaii and reported for Boston University’s WBUR. She knows “story” crafted from the ground up.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Pages

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Fri, 2014-10-24 10:04

Maybe so, says (SWMS subscriber) Edelman's Steve Rubel. Quoted by DM News, Steve worries that if 50 percent of content is consumed... Read more

Tue, 2014-10-21 11:05

Though he is damn near synonymous with data journalism, Nate Silver is still having a hard time launching FiveThirtyEight at ESPN.... Read more

Thu, 2014-10-09 09:14

... and the headline ended with ...That May Surprise You. A great click-bait technique. Well, the things didn't surprise us and they won't surprise... Read more

Pages