Tue, 2019-06-04 09:50
Sam
Deep Dive: Cracking the Washington Post, Pt. 2
The 17 Washington Post tech journalists featured in this week’s SWMS cheat sheet find themselves in the right place at the right time. As Google, Amazon and Facebook face Federal investigation, most of these seasoned scribes will serve as de facto war correspondents. Tech PR will hate this impending war.
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It seems there are as many platforms as publications these days. A subscriber recently sent us a list of cool-things-to-buy sites, apparently geared to males and built on affiliate marketing, where the publishers make a commission on every item sold.
Even in a realm as “vertical” as healthcare, stories are still stories. Technology is transforming both business and society. Companies and their leaders face crises. Startups succeed and fail. Conversely, much is unique to healthcare. Few industries are more regulated, depend more on new science, and have such a direct impact on life and happiness.
Here's a cheat sheet on 20 reporters who cover AR, VR and the adjuncts MR and XR. It's surprising how many Tier 1s are in the game, but our list is mostly gadget- and consumer-specific. There's a few marketing titles in there too.
We took a quick look this week at overall trends in enterprise tech edit. Pitch opportunity still exists, but the obsession with the industry leaders is almost shameful. We analyze the work of five Tier 1 enterprise tech reporters and check in on what's moving the meter at the IDG "usual-suspect" pubs.