This week we take a fresh look at Wall Street Journal tech edit (at a subscriber's request). You’ll enjoy our latest Google Doc, containing vital data on 45 WSJ reporters, editorials and columnists you’re likely to pitch. More to come soon.
Sometimes a client has a big idea and wants to get it discussed at a newspaper's highest level. That's when you want to approach the editorial board. Here's a quick and dirty list of who's who on eight of America's largest and most influential newspapers.
Podcasts continue to matter. Despite podcasts being hard to measure, the rise of smartphones has brought podcast ubiquity with it. Wearables will keep them even closer. So here's our all-new SWMS podcast list for 2019. There's 165 in the updated list. We deleted the defunct ones. Info fresh as of Jan. 24.
Clients want journalists to cover their press conference in Timbuktu and are willing to pay the T&E. You need last-minute help getting the e-book out the door. Where are the freelancers when you need them? Well, they're right here in the SWMS tech edit freelancer list. Info fresh as of Feb. 26, 2018.
-- Updated Feb. 24, 2018 -- Though the term "big data" no longer vibrates with chic, there's still huge upside in cultivating not just the reporters but the analysts, bloggers, authors and public speakers gifted in quantification. Some of these folks are targets; others are thought leaders whom reporters might quote.
-- Updated May 20, 2019 -- We scrubbed this short-and-sweet list of event gatekeepers at World Economic Forum, TED, Financial Times, The Economist, Bloomberg, TechCrunch and Vox Media. We'll add to this list as time goes on.
-- Updated Feb. 22, 2018 -- As tech media has shrunk, so has the number of sites that produce product reviews. Here's a list of the edit brands that still do them. We skipped the Mac and Android titles. But do let us know if we missed any must-pitch outlets.
This might be the year one or more of your clients decide to rebrand. You could go to beat reporters who cover the company, but it's unlikely they would write about the rebranding as such. For this job you'd need a marketing-minded reporter. Here's a list of candidates, fresh as of Jan. 2018.
-- Updated May 8, 2019 -- Contributed content is becoming harder than ever to place. Our one-of-a-kind Google Doc of gatekeepers is freshly scrubbed and augmented. It's the most popular aspect of our web site. Enjoy and good luck.
-- Updated Jan. 25, 2018 -- "We want broadcast in 2018!" Are you hearing that? The clients so rarely understand how difficult it is land a segment, let alone whom to pitch in the first place. Current as of Jan. 2018, here's a list of bookers and producers for a dozen of the biggest network and syndicated shows. The big names.
Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.