Recent Research

Cheat Sheet: Tech Podcasts

Podcasts continue to matter. Despite podcasts being hard to measure, the rise of smartphones has brought podcast ubiquity with it. Wearables will keep them even closer. So here's our all-new SWMS podcast list for 2018. There's 58 in the updated list. We deleted the defunct ones. Info fresh as of Feb. 26.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Cheat Sheet: Tech Edit Freelancers

Clients want journalists to cover their press conference in Timbuktu and are willing to pay the T&E. You need last-minute help getting the e-book out the door. Where are the freelancers when you need them? Well, they're right here in the SWMS tech edit freelancer list. Info fresh as of Feb. 26, 2018.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Big Data Influencers

-- Updated Feb. 24, 2018 -- Though the term "big data" no longer vibrates with chic, there's still huge upside in cultivating not just the reporters but the analysts, bloggers, authors and public speakers gifted in quantification. Some of these folks are targets; others are thought leaders whom reporters might quote.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Cheat Sheet: Which Reporters Cover Rebranding?

This might be the year one or more of your clients decide to rebrand. You could go to beat reporters who cover the company, but it's unlikely they would write about the rebranding as such. For this job you'd need a marketing-minded reporter. Here's a list of candidates, fresh as of Jan. 2018.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Contributed Content Gatekeepers: The Directory

-- Updated Oct. 8, 2018 -- Contributed content is becoming harder than ever to place. Our one-of-a-kind Google Doc of gatekeepers is freshly scrubbed and augmented. It's the most popular aspect of our web site. Enjoy and good luck.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Cheat Sheet: 2018 Broadcast Producers

-- Updated Jan. 25, 2018 -- "We want broadcast in 2018!" Are you hearing that? The clients so rarely understand how difficult it is land a segment, let alone whom to pitch in the first place. Current as of Jan. 2018, here's a list of bookers and producers for a dozen of the biggest network and syndicated shows. The big names.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Who Still Runs Infographics?

-- Updated Jun. 1, 2018 -- Which publications still run infographics? A subscriber recently asked us this good question. The answer is, more than you might think. We found 14 publications that ran infogs recently as edit-driven contributed content, across both B2B and B2C. We have removed the 2017 list as all but one of those publications no longer run infogs.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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