Recent Research

Subscribers continue to ask, "Who are the cloud reporters in Tier 1?" Clients rightfully expect that top publications will cover, arguably, the top B2B technology. One would think so -- but the pickings are far slimmer than they ought to be. Here's our best shot at identifying who might cover cloud vendors and the news they make.

This one's a bit here-and-there... initially we looked at contributed content opps in the personal finance space... and came up with only two. Editors at other pubs might possibly entertain your contributed-content pitch, however -- for various reasons. Anyway, happy hunting on this.

Here's the playback of our 48-minute webinar "Outlook on 2020." We address strategies on placing profiles and thought-leadership analyses, as well as the role of analytics in editorial decision-making, and how AI is about to transform how rough drafts are created. 

Who covers B2B survey results? Any reporter could, but there usually is a core group who are OK with average sample sizes and takeaways that are less than earth-shattering. Here's a working list of those with whom you'd have a fighting chance when pitching a survey story. 

Sadly, there are only ten names -- in only five media brands -- on this list of reporters who might cover your case study. Who are we missing? In theory, any beat reporter is potentially a case study reporter, if there is a true breakthrough embedded in your news.