Here's a cheat sheet on 20 reporters who cover AR, VR and the adjuncts MR and XR. It's surprising how many Tier 1s are in the game, but our list is mostly gadget- and consumer-specific. There's a few marketing titles in there too.
Go deep with these B2B targets who have rich expertise in industrial software, robotics and manufacturing... that sort of thing. Many of these reporters cover the topic only occasionally, but the writing is strong and technical.
Here's a list of Tier 1 and 2 targets who might respond favorably to a profile of a busy executive who also can manage their home life. None are CEO profile gatekeepers; all are reporters who occasionally took time out to show the human side of powerful people.
By request, here's a deep look at data journalism in Tier 1. We offer info on 17 data journalists working at the WSJ, NYT, Bloomberg, Quartz, Fortune, Financial Times, The Economist and Minneapolis Star-Tribune. This certainly will get you started. Also included: URLs to Tier 1 dataviz content and Twitter feeds.
We took a quick look this week at overall trends in enterprise tech edit. Pitch opportunity still exists, but the obsession with the industry leaders is almost shameful. We analyze the work of five Tier 1 enterprise tech reporters and check in on what's moving the meter at the IDG "usual-suspect" pubs.
Literally hundreds of reporters cover funding announcements each year. The vast majority aren't "VC" reporters; they may cover a particular vertical, a tech beat, or local businesses. When funding news happens, they bang out a story they may barely understand. These 13 VC targets get it, as well or better than your clients get it.
Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.