Recent Research

Cheat Sheet: Sites that Sell Gear (Mostly) to Guys

It seems there are as many platforms as publications these days. A subscriber recently sent us a list of cool-things-to-buy sites, apparently geared to males and built on affiliate marketing, where the publishers make a commission on every item sold.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Healthcare Deep-Dive: Google Docs

In one Google Doc, we analyze 116 articles across five publications, capturing authors, headlines, URLs and whether the article was positive, negative or neutral in tone. In another, we list the 118 editorial sections contained in 18 leading healthcare publications, accompanied by lists of Tier 1 and Tier 2 journalists, tables on site traffic (SimilarWeb) and coverage volume (IT Database), F2F events and more.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Healthcare Deep-Dive: Part 1 -- Landscape Stories

Even in a realm as “vertical” as healthcare, stories are still stories. Technology is transforming both business and society. Companies and their leaders face crises. Startups succeed and fail. Conversely, much is unique to healthcare. Few industries are more regulated, depend more on new science, and have such a direct impact on life and happiness.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Cheat Sheet: Reporters Who Cover VC Funding Rounds

Few things are tougher than building a useful list of reporters who cover funding rounds. Technically, any beat reporter could cover funding news based on the startup being a contender in an emerging marketplace. But PR folks mostly seek reporters who cover funding rounds from any VC in any market -- as they should.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Cheat Sheet: Workforce Automation/RPA/PLM Reporters

Go deep with these B2B targets who have rich expertise in industrial software, robotics and manufacturing... that sort of thing. Many of these reporters cover the topic only occasionally, but the writing is strong and technical.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Cheat Sheet: Data Journalists

By request, here's a deep look at data journalism in Tier 1. We offer info on 17 data journalists working at the WSJ, NYT, Bloomberg, Quartz, Fortune, Financial Times, The Economist and Minneapolis Star-Tribune. This certainly will get you started. Also included: URLs to Tier 1 dataviz content and Twitter feeds.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Spot-Check: Enterprise Tech Edit

We took a quick look this week at overall trends in enterprise tech edit. Pitch opportunity still exists, but the obsession with the industry leaders is almost shameful. We analyze the work of five Tier 1 enterprise tech reporters and check in on what's moving the meter at the IDG "usual-suspect" pubs.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Mon, 2015-03-09 12:07

Like narratives? SWMS subscriber Lou Hoffman reprises some of his greatest blog hits... Read more

Wed, 2014-10-29 08:56

Mark has written about PR several times, with a positive POV. He... Read more

Tue, 2014-10-28 08:03

Our friend Sean Mills at Bite sent us this Twitter conversation begun by Anil Dash and joined by Kevin Ro... Read more

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