-- Updated June 26, 2017 -- Contributed content is becoming harder than ever to place. Our one-of-a-kind list of gatekeepers is freshly scrubbed and augmented. It's the most popular page on our web site. Enjoy and good luck.
“Whose ox will be gored by this?” That’s what EICs often ask reporters when their hot trend pitch seems a little too frothy. Fintech stories always passed this test. Robo-advisors will nuke the brokers! Bitcoin will sink the banks! So will the online lenders!
Back in 2011, for a subscriber, we produced a slide deck titled “Cover Story: What It Takes” and last month rediscovered it deep in a sub-directory. Now here we are in 2017. Had anything changed? Story lengths sure have. Reporters lucky enough to write 2017 narratives almost universally complain of having to trim the copy...
Two days ago a subscriber asked us whether we had a current list of podcasts, with pitch contacts and what they were looking for. We didn’t then but we do now. You’ll enjoy perusing our Google Doc with 37 podcasts, iTunes links and enough background to get you started. We color-coded the ones we thought you’d have the best chance of pitching.
Small business makes up most of US business. Yet there's such a small amount of media specifically dedicated to it. That's why knowing who the specialists are is so important. Here's a living document on who's who and how to reach them. No fancy formatting: send us what you know and we'll build a shared doc together.
Which publications still run infographics? A subscriber recently asked us this good question. The answer is, more than you might think. We found 18 publications that ran infogs this month as edit-driven contributed content, across both B2B and B2C. We saw others that ran them, with strings attached.
Which Tier 1 titles are podcasting? In June 2016 we explored the podcast efforts of 11 top titles, listing the shows and their missions, and where there is opportunity, whom to pitch. Here's our spot check, in alphabetical order.
Updated June 2016 -- There's a big difference between security reporters and cybersecurity reporters. The latter are politically and militarily connected and compete with world-famous consultants. Here's our take on the top 12 cybersecurity influencers (hat tip to Little Bird for the research assist).
This is a living list... updated June 2016. Most cloud reporters work at trades or are blogging indie analysts. Occasionally, cloud stories appear in business media but cloud is now so prevalent that it's no longer a story in itself.
Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.