Recent Research

99 Newsletters To Read and Pitch

Are there more than 99 newsletters out there? Of course. But these 99 -- as presented in our fresh Google Doc -- are the ones that will matter most to you. We link to them, describe them, assess frequency and whether they're pitchable. Contributing editor Lindsay Ciulla delivered awesome research.

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What It Costs to Read 'Tier 1'

Yesterday we saw a comms pro Tweet this: "Seriously, super annoyed with how many of my regular news sites now require a paid subscription to read content. I understand the decision, I do. But I also can't afford to spend $200 per year on 10 different sites. Will prob have a negative effect on my online reading habits…"

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Cheat Sheet: Vertical Cloud Reporters

"Cloud" is pretty much a generic descriptor these days. For tech PR, a vertical context is more useful. Here we share a list of 30 cloud-minded reporters in the fields of healthcare, financial services and government. Names current as of June 2018.

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Cheat Sheet: Paid Opps Rates

How much does sponsored content cost these days? In our latest Google Doc, we share contact info, details and rates at 37 top edit shops. In B2B, you'll be surprised at how low the rates can be. Some titles guarantee a certain number of sales leads, or page views, or high-profile visibility on their site. Some will write your content for an additional fee.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Tech Edit Spotlight: Beauty Edit

In PR, what works is often what’s shared. That’s why this week we analyzed 200 beauty articles across Refinery29, Bustle, PureWow and Self to see what was shared, and how often, across Facebook, Pinterest and Twitter. We pulled the data using Shareable Metrics.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Security Edit Deep-Dive, Part 6: AI, IoT, Cloud, Autonomous

For the final installment of our six-part deep-dive, we're going by the numbers. Which are the publications that deliver the most coverage of the four major "horizontal" security markets -- AI, IoT, cloud and autonomous. Data culled from IT Database.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Mon, 2015-03-09 09:07

Like narratives? SWMS subscriber Lou Hoffman reprises some of his greatest blog hits... Read more

Wed, 2014-10-29 05:56

Mark has written about PR several times, with a positive POV. He... Read more

Tue, 2014-10-28 05:03

Our friend Sean Mills at Bite sent us this Twitter conversation begun by Anil Dash and joined by Kevin Ro... Read more

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