Recent Research

The New Era of Fintech Coverage: Payments & Banking

SWMS contributor Rhiannon Pacheco writes: With Covid keeping people out of the aisles and in front of their screens, buying more online than ever before, fintech and ‘buy-now-pay-later’ companies such as Klarna, Affirm, AfterPay, Marqueta are rising in popularity and dominating recent headlines.

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Payments & Banking: Targets and Themes

Based on our research, here’s a look at story types most common in the payments and banking spaces these days, coupled with a short list of must-pitch reporters, and some diamonds in the rough, too. Keep a sharp lookout for the story types, using them as templates for your own approaches.

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Cheat Sheet: Payments & Banking

You're going to love this cheat sheet, overseen by SWMS contributor Rhiannon Pacheco. It contains lists of 58 payments reporters, 18 banking reporters, 17 fintech newsletters mostly from Substack, 48 fintech-friendly podcasts, and links to 45 verticals across payments, banking and crypto. 

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Here are Two Fintech Narratives Adaptable for Any Client

Why did we choose payments and banking for the latest SWMS deep-dive? Everybody buys something. If the payments space doesn't constitute the largest total available market of all time, it's close. Banking? For a decade, startups have struggled to monetize those who don't use banks, or barely use them.

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Shaping Bizdev Plans for 2021? Follow the Money in Fintech

"Follow the money," they say. Spend some time in Crunchbase and you'll see just how much is flowing into payments and banking startups around the world. Agencies might want to keep this in mind when they look at their business development strategies for 2021 and beyond.

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Don't Overrate Forbes When Planning Fintech Edit Strategy

When planning your coverage strategies for 2021, rethink the power of Tier 1. Don't assume "Tier 1" means best-of-breed coverage. Tier 1 editorial brands imply a level of leadership that may not hold up under scrutiny. Remember too that the older the brand, the more prestige it tends to enjoy in the C-suite. 

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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