The IT trades compete in many ways, and one of them is with RSS. How many feeds does each title provide? How are they segmented?
We've been studying this lately and here are some nuggets for you:
* eWeek/Ziff Davis Enterprise has 137 feeds, just nine more than Computerworld at 128. Network World has 71, InfoWorld only 21 and InformationWeek even less than that at 19. What a gap! We'll examine additional IT destinations in subsequent SWMS research.
Consumer tech coverage dominated while enterprise tech coverage was all but absent from January's "most e-mailed" and "most popular" articles in the WSJ, NYT, Forbes.com, USA Today and News.com, according to SWMS research.
Here's what else we turned up.
* Photo essays ranked as the first, second or third most popular content at News.com on 12 of the 15 weekdays we studied. Examples: Cracking Open the Xbox 360 Elite (Jan. 14, via TechRepublic) and LEDs in Your Contact Lenses? (Jan. 22). Photo essays typically are fun to view and generate more page views than articles.
Who's done the best job covering Microsoft's offer to buy Yahoo? Having scrutinized coverage from more than a dozen outlets, we'd have to say that as of Sunday night, the hands-down winner was Silicon Alley Insider.
As major tech publishers go through additional layoffs, shut down publications and generally disinvest in their editorial product, many experienced journalists are going to work creating vendor-driven editorial.
Will the new Fox Business Network be as political as the Fox News Channel? Speaking at this week's Future of Business Media conference in New York, anchor Neil Cavuto says "advocacy" and "point of view" are two different things.
Video is hot. It's cheaper than ever to produce, and fresh distribution channels are emerging. On the consumer tech front, CNET Networks yesterday announced CNET TV, a video-on-demand (VOD) package of instructional content, news and reviews to be available in June through Cox Communications, TVN Entertainment and TiVo, and on the web later this summer. The videos will run 15 minutes and will feature CNET editors and reviewers on camera. ClickZ filed this article yesterday.
The Wall Street Journal--New York Times rivalry has spilled into the consumer tech blogosphere, but their real enemy is not one another. It's specialists such as Engadget and Gizmodo, who in covering CES and Macworld showed more imagination, posted more items and inspired more reader feedback than the hallowed New York dailies.
Microsoft's reviled video on Windows 7 party planning begged a question no critic bothered to address: what is good video?
A good video uses real people. Do you want editors writing favorably about your video? Use real people.
Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.