Recent Edit News and Analysis

Introducing 'The Record,' Edited by Adam Janofsky

Cybersecurity journalist Adam Janofsky has a new gig, as editorial director of The Record, launched this week by security vendor Recorded Future. The Record will operate with full editorial autonomy, Adam told us. Kaspersky Labs' ThreatPost, Duo Security's Decipher and Avast's The Parallax have done so, too. 

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Welcome to 'The Machine'

VentureBeat this month launched The Machine, a sub-brand designed to consolidate VB’s AI coverage in one place. The Machine is part of a larger VentureBeat redesign also launched this month. VB editorial director Seth Colaner shared background on The Machine in this Jul. 10 post — mostly about how the section was named.

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Jon Fortt on the State of Tech Journalism

CNBC anchor Jon Fortt applies his 20-20 vision to the state of tech journalism in this 194-word insight about "what happened" and "what's missing." Jon's contribution is a companion piece to our coverage of Jason Calacanis's Jul. 7 appearance on CNBC.

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Calacanis Slams NYT for Ignoring 'World-Positive' Startups

Are you struggling to interest Tier 1 reporters in lesser-known clients? So is Jason Calacanis. The former journalist and well-known investor and podcaster sounded off Jul. 7 to CNBC’s Jon Fortt and two other hosts about the trouble he and other VCs have had in breaking through — especially to the New York Times.

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Tech Edit Spotlight: CNBC Disruptor 50

The top ten companies gracing this year’s CNBC’s Disruptor 50 list received scant Tier 1 coverage during the previous 12 months. Based on SWMS research, the coverage that companies did receive was overwhelmingly from verticals. We did see three flattering profiles, worth deconstructing to see the elements they required.

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The Community Co.: A Ticket to Contributed Content and More

Agencies and clients face a reckoning with contributed content. The latter still assumes that opportunities abound. More than 100 entries in the SWMS contributed content gatekeepers list proves them right. Then again, when it comes to Tier 1, it just might be best to pay whoever lifts the velvet rope.

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