PR pros can learn a lot about Protocol Enterprise as a brand — and about the art of interviewing — by watching the Mar. 9 Protocol Live web event, in which senior Protocol reporters Tom Krazit and Joe Williams interview executives from Google and industrial IoT startup Webee.
Protocol Enterprise is what B2B comms pros long have waited for — a destination for authoritative, thoughtful discussion of enterprise tech outside of the trades. Led by senior reporters Tom Krazit and Joe Williams, Protocol Enterprise delivers a steady stream of edit in web articles, newsletters and live web events.
[SWMS contributor Rhiannon Pacheco writes:] Forbes senior editor Alex Konrad has announced the launch of a new weekly newsletter called “The Midas Touch,”debuting Sun. Mar. 7. Alex shared with us rich detail on the newsletter’s focus -- “the world of VC and startup fundraising” -- and on how PR pros can pitch stories.
Add Fast Company to the growing list of publishers launching readership communities. The Fast Company Executive Board now offers a waitlist in advance of its formal opening next week. FC is building its Executive Board in association with The Community Company, a virtual professional services firm that manages councils for Forbes, Rolling Stone, Newsweek and Bizjournals.
The Wall Street Journal is about to ramp up The Experts, the contributed content operation affiliated with Journal Report. WSJ is open to vetting new “panelists” (contributors) in each of six areas: energy, health, leadership, retirement, small business and wealth management.
Forbes this month deepened its investments in C-title community with CxO, a platform designed to congregate points of view from CEOs, CFOs, CHROs, CIOs and CTOs. There’s new opportunity for pitching and relationship-building.
Consumer health reporters are harder to spot than they used to be -- thanks to Covid-19. New strains, new vaccines -- already scarce health journos have been tugged in every direction. We've got a core group of ten, including many from Tier 1.
Most PR pros know to analyze their targets’ work before pitching. Few make the time. Even if they did, what exactly would one look for? Here’s an exercise anyone can do, and it can reveal quite a bit about how they might cover your news.
[SWMS contributor Leah McLean writes:] My career has been in tech from the start and for the last six years in the cybersecurity industry. The last two years I’ve been keenly determined to get to know the CISO – what makes them tick, keeps them up at night, how they think, their views towards the many technology vendors and solutions...
TechCrunch Extra Crunch is about to relaunch EC-1, a series of in-depth, multi-part profiles of emerging, private tech companies. TC EC debuted EC-1 profiles in 2019, publishing five in all before Covid-19 began wreaking its havoc. TechCrunch has decided to try it again in 2021.
So you have a compelling “thought leadership” concept, eh? Can you draw it? If not, the pitch may not be imaginative enough. Enjoy our interview with Forrester Research founder and CEO George F. Colony and his tale of the "Technology Iceberg."
[SWMS contributor Rhiannon Pacheco writes:] While there are thousands of consumer tech-focused TV shows, print media outlets, podcasts and influencers, they tend to primarily focus on physical gadgets. Getting media coverage for apps can be challenging.