Recent Edit News and Analysis

HuffPost Seeks a New Voice

When was the last time PR pros swarmed the Huffington Post? We’re guessing about a year ago, when it threw its contributed-content doors wide open. In any case, after 12 successful years, the Huffington Post is no more. Its owner, Verizon, this week renamed it “HuffPost.”

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Christina Farr's Next Stop: CNBC

No one moves like Christina Farr. In less than five years she has reported for VentureBeat, KQED, Reuters, Fast Company and as of last month, CNBC. Healthcare became her specialty during that time, and her expertise showed this week on The Today Show, on which she appeared to discuss her scoop about Apple.

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AR/VR: Shapes of Things to Come

The first company to sell virtual reality (VR) goggles and gloves, VPL Research Inc., was founded in 1985. How, then, can VR still be seen as an emerging technology? If you’ve ever applied a filter in Snapchat — and who hasn’t? — you’ve used augmented reality (AR). Why does AR seem so exotic?

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Pitch 'How' Headlines to Tier 1

You often ask us, "Where can I place a company profile? Who writes them?" At least in the 157 SWMS valet requests we received in Q1, rarely had PR pros considered the ‘how.’ Tier 1s such as Forbes, Fortune, Fast Company and Inc. love those “blueprint” headlines that show readers what success -- in all its aspects -- can look like.

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Introducing 'Crunchbase News'

In Jan. 2016 Alex Wilhelm left a safe, good job at TechCrunch to build a news staff at Mattermark, a startup selling access to rich data on tech startups and investors. Alex is now at rival Crunchbase on a similar mission: infusing smart analysis with numbers that prove the case.

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eWeek Debuts a New Web Site, with More Innovation to Follow

eWeek last week redesigned its web site and launched new personalization features that allow readers to easily follow topics and authors. Coming soon: a content-sharing arrangement with Silicon Angle’s video brand, theCube, as well as a new approach to case studies broadly named “IT Science.”

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TechCrunch Launches 'Sessions'

TechCrunch has launched a new event series, Sessions, designed to dive deeply into a single tech topic. Sessions: Justice takes place Jun. 6 in San Francisco. The second, Sessions: Robotics, follows Jul. 17 in Boston. A Los Angeles-based event (AR/VR?) remains unannounced.

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Ina Fried Debuts Axios Newsletter on Tech

Axios debuts Login, a daily tech newsletter, on Monday. You’ll want to read it. Produced by chief technology correspondent Ina Fried, Login will cover tech for “a broad, sophisticated audience,” Ina says. An inspiration, she explains, is the Good Morning Silicon Valley newsletter back when John Paczkowski (now at BuzzFeed) wrote it. 

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Matthew Rothenberg Now Executive Editor at Spiceworks

A builder of IT software and IT community, Spiceworks is now in the IT media business, too. Former eWeek and ZDNet editor Matthew Rothenberg joined the Austin, Tex.-based company this week as executive editor.

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The Case for IT Central Station and 'Yelp for IT'

If the term “Yelp for IT” doesn’t ring a bell, it soon will. Sites such as TrustRadius, G2Crowd, Peer Insights and Software Advice allow IT pros to post reviews of the products and services they buy, just as Yelp lets consumers share their views of restaurants, nightlife and home services.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
Sun, 2015-05-24 15:07

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Mon, 2015-03-09 09:07

Like narratives? SWMS subscriber Lou Hoffman reprises some of his greatest blog hits... Read more

Wed, 2014-10-29 05:56

Mark has written about PR several times, with a positive POV. He... Read more

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