Recent Edit News and Analysis

Where Have a Site's Readers Come From... Where Do They Go?

One can learn a lot about a publication by what else its readers read -- specifically, where have readers come from when they arrive at a site, and where do they go once they leave? Using raw research provided by Similarweb (June 2020 and June 2021), we looked at a pair of healthcare sites and found surprising relationships.

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Amanda Orr: How to Discuss ESG Risk/Challenge in Smart Ways

SWMS contributor Amanda Orr writes: Remember those job interviews where they ask you to share your greatest weakness? And there were always those annoying people who refused to answer the question but instead positioned a strength as a weakness (“Oh, my greatest weakness is that I’m simply a perfectionist and I put in too many hours!). 

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Bob Scheier: Teaching Techie Execs to Simplify the Message

SWMS contributor Bob Scheier writes: Everyone and their brother seems to be looking for “thought leadership” these days – the unique, thoughtful insights that show you understand the technology you sell, and the industry you’re selling into, better than anyone else. 

 
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How to Apply to Fast Company's 'Most Innovative Companies'

Fast Company seeks applicants for its upcoming Most Innovative Companies issue, due March 2022. FC this month held briefings to help prospective applicants shape their approach. Below is a summary of one session based on notes taken by an SWMS subscriber who attended. These notes were reviewed and augmented by Fast Company deputy editor David Lidsky.

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Bob Scheier: Pulling Case Studies Out of Tech Vendors

SWMS contributor Bob Scheier writes: One of the more predictable, and sadder, moments in my work with clients comes when I ask for a customer case study to help illustrate all the good things their hardware, software or services can do.

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Zoom Wiped Out the Whiteboard -- It's Time to Bring it Back

In a Zoom world where it's all video and words, organizations may wind up missing the good old whiteboard. PR pros surely spent lots of time in conference rooms, sometimes forgetting to check whether those markers were truly dry erase markers -- not standard magic markers -- before they started scribbling. Whoops!

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Inside Protocol Braintrust: A Contributed Content Opp

Protocol has not only hired a boatload of top journalists in its first 18 months, but also has recruited almost 200 contributors whose work appears in a thought leadership vertical called Braintrust. If you represent thought leaders, you'll enjoy this Q&A with Protocol associate editor Kevin McAllister and Protocol president Tammy Wincup.

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Q&A with Jay Lauf: How Charter Will Chart the Future of Work

Co-founded by Quartz co-founders Jay Lauf and Kevin Delaney, as well as New York Times veteran Erin Grau, Charter comprises elements of newsletter publishing, organic community and structured member services. Charter is not exactly pitchable, yet comms pros cannot afford to ignore it, for it suggests how all verticals can operate profitably in the 2020s.

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More on Tier 1 Audience Data: We're Revising The Figures

Tier 1 traffic is dropping, but not as much as we reported last month. It turns out that Similarweb refined its algorithms late last year, impacting SWMS analysis published Jun. 28. We reported that, of the 15 Tier 1 titles we tracked, only Axios grew its global audience year over year. The correct figures show that Bloomberg and Fortune grew year over year as well.

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