Recent Edit News and Analysis

Michael Porter Shares Tech Journo Insights Heard at PRSA SF

Ketchum SAE Michael Porter writes: "I recently attended a PRSA event centered on best practices for working with consumer tech media, which featured commentary from CNBC’s Kif Leswing, Business Insider’s Megan Hernbroth, and ABC7's Mariel Myers (who was with CNET at the time of the event)...

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A Progress Report from TC EC Editor Danny Crichton

We get a lot of questions about TechCrunch Extra Crunch. Who reads it? How is it doing? Should we pitch it? So we checked in with TC EC editor Danny Crichton, who was happy to guide tech PR in how things were going, and how best to serve his new franchise. 

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The Economist Launches Survey to Chart 2020 Course

The Economist this week fielded a reader survey that revealed where the 176-year-old publication might be headed. By contemplating the survey questions, PR pros stand to learn much about the Economist's goals specifically, and also about Tier 1 editorial values in general.

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SimilarWeb Stats: BI Up, Fortune Down

Which has more unique monthly visitors, Forbes or Business Insider? Most clients would rather see coverage in Forbes, but it attracts less than two-thirds the audience of BI. We learned that and much else in a sweep of May 2019 audience data from SimilarWeb.

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Channel Futures Shark Tank: Impress the Chiefs and Win Distribution

Looking for high-visibility distribution in the channel? Informa's Channel Partners is offering a fun way to get it. As part of September's Channel Partners Evolution 2019 -- a F2F event in Washington D.C. -- Channel Partners is hosting the Channel Futures Shark Stage, on which your client can plead its case to a panel of no-nonsense channel executives.

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Harry McCracken: Anatomy of a Fast Company Cover Story

So the CMO believes in stretch goals and wants you to land a cover story. You know the odds and not the path. Thanks to Fast Company technology editor Harry McCracken, we at least can illuminate the path to this one, published in FC last fall. Read and learn.

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Fast Company's Harry McCracken and David Lidsky Discuss a Cover Story

The following is an excerpt from a Slack conversation held between Fast Company technology editor Harry McCracken and deputy editor David Lidsky in June 2018 as the pair were deciding whether to publish the Steph Curry/Palm cover story, and if so, how and when. Published with permission.

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Our CEO Profile Cheat Sheet

-- Updated Jun. 11, 2019 -- Here is our latest and best list of titles and authors known to produce CEO profiles. The possibilities on one hand have shrunk considerably. On the other, literally dozens of publications will consider CEO pitches -- but the context has to be there.

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Deep Dive: Cracking the Washington Post, Pt. 1

Only seven months ago, tech PR hotly anticipated tech edit hiring by the Washington Post. Eleven open positions promised new opportunity. In great measure, it never came. The reasons why -- which we analyze both in this piece and a companion piece -- may help guide your current Tier 1 strategies overall.

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Lindsay Ciulla: Read and Succeed

Picture this. It’s Sunday morning. You have no plans. You roll out of bed and grab a cup of coffee. Now... what’s in your other hand? For most of us these days, the answer is “my phone.” But are you scrolling Instagram with that time? Or –- alternatively -– are you reading a magazine?

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Mon, 2015-03-09 12:07

Like narratives? SWMS subscriber Lou Hoffman reprises some of his greatest blog hits... Read more

Wed, 2014-10-29 08:56

Mark has written about PR several times, with a positive POV. He... Read more

Tue, 2014-10-28 08:03

Our friend Sean Mills at Bite sent us this Twitter conversation begun by Anil Dash and joined by Kevin Ro... Read more

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