Research

Brand Journalists Bare Their Souls in Our Special Report

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.

Link Blog

Is Mobile an Enemy of Content Marketing?

Fri, 2014-10-24 10:04

Maybe so, says (SWMS subscriber) Edelman's Steve Rubel. Quoted by DM News, Steve worries that if 50 percent of content is consumed... Read more

Data Journalism is Hard

Tue, 2014-10-21 11:05

Though he is damn near synonymous with data journalism, Nate Silver is still having a hard time launching FiveThirtyEight at ESPN.... Read more

Five Things Journos Know about PR...

Thu, 2014-10-09 09:14

... and the headline ended with ...That May Surprise You. A great click-bait technique. Well, the things didn't surprise us and they won't surprise... Read more

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