Thu, 2019-02-28 10:11
Sam
SWMS editorial teleconference: Pam Baker and Todd R. Weiss, B2B tech edit freelancers
Not all journalists operate the same way. This week’s SWMS editorial teleconference with B2B tech freelancers Pam Baker and Todd R. Weiss was a good reminder. When it comes to HARO/ProfNet, vendor blogs and survey stories, Pam and Todd see things differently.
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Few things are tougher than building a useful list of reporters who cover funding rounds. Technically, any beat reporter could cover funding news based on the startup being a contender in an emerging marketplace. But PR folks mostly seek reporters who cover funding rounds from any VC in any market -- as they should.
SWMS subscriber Amanda Orr writes:
Security researcher Brian Krebs this month published an analysis that only he could create. It's an exhaustive explainer on recent DNS hijacking attacks, purportedly conducted by Iranian hackers. How does a tech PR pro get the attention of this man? We asked around. Below is a compendium of what we heard back, both on and off the record.
Anyone in a tech PR security role is likely familiar with Security Ledger, the security web site published by tech edit veteran Paul Roberts. Hired by the IDG News Service in 2002, Paul went on to work for InfoWorld, eWeek, The 451 Group, ThreatPost and CSM Passcode.
TechCrunch this week introduced TechCrunch Extra Crunch, a premium subscription tier that brings extra content and services to the publication’s most passionate readers. Tech PR gets new opportunity to pitch startups without needing a news hook. (See related analysis.)