Tue, 2018-01-23 05:42
Sam
Opportunity Awaits as HuffPost, Ad Age Put the Squeeze on Contributed Content
There’s subtle PR opportunity in the wake of last week’s sad news from HuffPost and Ad Age. HuffPost officially shuttered its long dormant contributor platform, which allowed approved contributors to publish at will. On the other hand, HuffPost simultaneously launched HuffPost Opinion and HuffPost Personal...
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Perhaps you’ve seen How to Lead, the new weekly business leadership column from the Financial Times. It’s a showcase for executives with something compelling to say. Work & Careers editor Helen Barrett, who oversees the franchise, welcomes PR input but there are guidelines and we’ll get to them in a moment.
ReadWrite turns 15 years old this year. You may view it in the same category as TechCrunch and VentureBeat, as one of those go-to tech titles when Tier 1 turns you down.
-- Updated Jun. 1, 2018 -- Which publications still run infographics? A subscriber recently asked us this good question. The answer is, more than you might think. We found 14 publications that ran infogs recently as edit-driven contributed content, across both B2B and B2C. We have removed the 2017 list as all but one of those publications no longer run infogs.
Used bookstores are fun to visit. Who knew that advertising advice written in 1942 would be useful for tech PR more than 75 years later? “How to Write Advertising” was written by an ad pro, Kenneth M. Goode. Miraculously, it’s still in print and available on Amazon. It’s worth the read.
With Axios now attracting an audience of more than 16 million monthly uniques (per SimilarWeb), it’s now a Tier 1 place to be. And it takes contributed content, too. Yes, most of it is about Trump, Russia or UFOs. But there’s a surprising amount of tech-related content as well. This week we analyze three contributions that might inspire you to approach.
It is time to start planning for the annual RSA show. For those of you that haven't been, RSA has become the go-to infosec conference and exhibit of the year, with more than 40,000 attendees expected. It rivals Black Hat in size and scope, and you may think about it like I do -- the anti-Black Hat.
Does an editorial relationship remain valuable when the reporter goes to work for The Information? In so many words, many of our subscribers are asking this. For reasons we explore in our Tech Edit Spotlight, the day soon may come when you’ll have little choice but to approach The Information. Be ready.
Said tech reporter Douglas MacMillan: “I’ve been following a lot of ideas in social media, and looking at how social media is shaping business and shaping society as well.” The year was 2009. Doug was a 25-year-old up-and-comer at McGraw-Hill’s BusinessWeek, covering tech primarily for the BW web site.
Last month we explored four factors that devastated the journalism business. This week we explore four that can save it.
If you’ve worked less than five years in tech PR, you might not remember Jason Kincaid. The East Bay native was 22 when he walked into founder Michael Arrington’s TechCrunch and onto the tech world stage. Four years later, in 2012, Jason walked away.