Got Enterprise Contributed Content? Pitch TechBeacon.

It's been a year since we last checked in on TechBeacon, the contributed content site produced by HP Enterprise. If you haven't pitched a contributor yet, it's time. "We're accepting applications but only a select few will be added at this stage," says a notice on the web site.

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Recode Relaunches Code Enterprise

Recode has revamped Code Enterprise, turning the F2F event into two separate experiences. On Mon. Nov. 14 Recode will escort up to 40 attendees to "intriguing [Bay Area] companies that are reshaping the future of work." On Day 2, Recode co-founder Kara Swisher will interview enterprise tech executives from Google, Twilio, Slack and other companies.

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BuzzFeed, Twitter Brawl It Up

Have you ever wanted to really stick it to a reporter? That's what Twitter communications exec Nu Wexler did this week. On Monday, BuzzFeed senior technology reporter Alex Kantrowitz sent a private message to someone familiar with Twitter Engineering, presumably a current employee. Alex asked this person for an off-the-record interview.

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SWMS Spotlight: Fast Company

Since its launch in 1995, Fast Company always got it right. Not once has it reinvented itself. Sweeping layoffs? Never. Revolving door at the top? Nope. The publication has had only four EICs. The incumbent, Bob Safian, has reigned nine years amid breathtaking changes in publishing and technology.

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Adam Bryant's New Job: Running NYT's Editorial Events

Adam Bryant has a new job at the New York Times -- editorial director of its events division, NYTLive. Adam deferred our request for an interview, saying he's still "getting his arms around" his new role. He did confirm what is most important to PR pros: he will continue to write his Corner Office column.

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Two Pairs of Top Editors Launch Content Marketing Shops

Michael V. Copeland and Jeffrey Davis, from the late Business 2.0, last month launched Story Made Good to create "powerful stories about the future of technology and humanity." On the B2B side, former Computerworld EICs Bill Laberis and Paul Gillin have launched IT Content Experts, focused on generating B2B tech content that drives sales.

 

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Hemingway: A Cool Writing Tool

Good writing isn't always "good." Using a writing-clarity app called Hemingway, SWMS this week analyzed 15 recent articles from authors in a dozen publications. The tool's chief bias: shorter sentences are better. Another: passive voice is used only by poor writers. Oh, and adverbs suck.

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Countdown: Vice News on HBO

It's not too early to start planning for Vice's nightly news program on HBO. Announced last fall, the as-yet-unnamed program is being shaped by Vice executive news VP Josh Tyrangiel, the former Bloomberg executive who turned the once-staid Businessweek into something edgy and colorful. 

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Even More Narrative Story Types

Where are all the company profiles? They abounded when the IPO window was wide open. Not anymore. Back when he wrote for Forbes, Dan Lyons told us that PR people always wanted him to write "book reports" -- here's who we are, and we've done this and that. That sounds like a company profile, doesn't it?

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The Arik Hesseldahl Watch

Arik Hesseldahl left Recode this month. Recode EIC Dan Frommer tells us there's no replacement lined up yet. Meanwhile, PR pros anxiously watch and wait, for enterprise reporters are scarcer than ever. FierceMarkets laid off several last month. IDG has lost a few through resignations and did not replace them.

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Quentin Hardy Today

New York Times deputy technology editor Quentin Hardy appears tomorrow night at a sold-out PRSA event in Silicon Valley. Billed as an "enterprise tech" journalist, Quentin does cover AI, and a bit of cloud. Truth is, Quentin hasn't sourced his own material all that much lately; instead he opines on other NYT reporters' material as part of the NYT's Daily Report.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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