New Book: 'Good Charts,' From HBR's Scott Berinato

We've all heard the expression "show me, don't tell me." At least in the workplace, that became just a bit easier last week with the publication of "Good Charts," a book written by Harvard Business Review senior editor Scott Berinato.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Predictions: A Path to Coverage

Looking for a fresh approach for story pitches, contributed content and client media? Try predictions. They're not just for December anymore. According to Google Trends, interest in predictions as a "media genre" has never been higher. Forbes's 2016 prediction articles drew three times as many readers than the Forbes average.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

OTT Heaven from Motor Trend

Video typically comes from TV networks and web sites. Increasingly, it will come from special-interest over-the-top (OTT) networks, delivered by apps you load from your mobile device or find pre-loaded on your Apple TV or Roku. This week The Enthusiast Network announced an update to just such an OTT platform, called Motor Trend on Demand.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Fall '16 Event Season Unfolding

Event season is heating up. Gigaom this month will announce the speaker lineup for Gigaom Change, its first F2F event under the leadership of CEO Byron Reese. The New Yorker is also getting into the tech event business with the debut of the New Yorker TechFest, chaired by the widely-respected New Yorker editor David Remnick.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Watch It -- Here's Facebook Live

Tech PR pros don't need something else to do, but it's probably time to keep an eye on Facebook Live (FBL). Launched last August, FB's live video portal has come of age. Brands, celebrities, tech journalists and mere mortals are broadcasting live every day to large and growing audiences.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

New Tech Brings Broad Edit Labels -- and Pitch Possibilities

It's tougher than ever to determine who covers what in today's tech media. Beats and sections used to be simple. Most publications had ample staffs, and the technology they covered (laptops, networking, printers) were largely unambiguous and well-understood.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

NewCo Shift: Editorial for Responsible Capitalism

Traditional business publications celebrate companies that put stockholders first. NewCo Shift, the media brand launched this month by entrepreneur John Battelle, celebrates a new breed of capitalism that puts people first. That may sound trite. We'll get to why it isn't.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

NewCo Shift: Staff and Structure

Let's take a look at how NewCo Shift's web content is organized, and the founding staff that produces it. CEO and co-founder John Battelle will announce several key editorial hires in coming weeks. Already aboard is executive editor Jimmy Guterman, who has written for dozens of publications over the years and is widely respected in the industry.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Introducing Circuit Breaker, a Gadget Blog from The Verge

Vox Media has launched Circuit Breaker, a gadget blog run by The Verge and built to live on Facebook. Circuit Breaker also lives as a channel on The Verge itself, but the mission is to get The Verge's gadget content flowing in FB streams like yours.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Profile: Darren Murph, Global Editor-in-Chief, TechRadar

Darren Murph is back in the tech edit saddle, as global editor-in-chief of TechRadar, a UK-based site with a monthly audience of 44 million. If you already know Darren's name, it's probably through Engadget, where he spent almost eight years during that site's glory days.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Narrative Formulas, Updated

SWMS publishes and periodically updates a list of narrative story types that recur year after year in tech and business media. Today we refresh that list with examples that might spell pitch success for PR pros specializing in B2B IT, especially in times when you have no "news."

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Pages

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.