Ben Wolfson Shares Tech Journo Insights Heard at PRSA SF

Highwire SAE Ben Wolfson writes: "I recently attended a media panel with three of the top enterprise tech reporters in the Bay Area. Business Insider's Becky Peterson, Bloomberg's Nico Grant and CNBC's Ari Levy shared what moves the needle for them."

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Deep-Dive: Cracking TechCrunch for Coverage of Funding News

TechCrunch still covers funding rounds the old-fashioned way — with lots of full-fledged articles each day, each with their own style. No digests like Fortune’s and CNBC’s. Nothing half-hearted. Coverage ranges from seed round through Series E and F.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Deep-Dive: Here's What VC Reporters Really Want to Write

CNBC doesn’t profile many startups using 2,000 words and two team photos. But that’s what it did on Oct. 4 when Kate Rooney, a markets reporter, went deep on a startup called Plaid. It didn’t hurt Plaid’s cause that CNBC named it to the CNBC Disruptor 50 list. Still, it was singled out. Why?

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Deep-Dive: 13 VC Targets That Matter

Literally hundreds of reporters cover funding announcements each year. The vast majority aren't "VC" reporters; they may cover a particular vertical, a tech beat, or local businesses. When funding news happens, they bang out a story they may barely understand. These 13 VC targets get it, as well or better than your clients get it.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Deep Dive: Funding Coverage and How to Get It

Placing funding news used to be easier. Get the targets under embargo, schedule the interviews, hope no one misbehaves and watch the coverage roll in. You still have to do all that. But now there’s the issue of, “The round is only $50 million?” And/or, “I want an exclusive on this.” And/or, “I want a two-hour jump or I’m not covering it.”

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Secret Weapon: The Community Company

Is the Forbes Technology Council worth the money? We hear that a lot from PR pros looking to place contributed content. In our view the answer is ‘yes’, though there’s actually something bigger going on, which we’ll get to in a sec.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

'Living in Digital Times' is the CES that CES Doesn't Deliver

There’s CES — monstrous, unconquerable CES — and then there are the events within the event. Pepcom and Showstoppers and CES Unveiled. The floor tours during the show. They’re all designed to bring CES into focus for exhibitors and journalists. 

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

How a Bloomberg Reader Survey Can Help Your Pitches

Bloomberg last month fielded a survey designed to help it decide what to do with Businessweek, a brand it bought from McGraw-Hill in 2009. Coincidentally, the questions asked in the survey can reveal much about business journalism in general, and about how PR pros can build more effective Tier 1 pitches.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Pages

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.