Profile: Daniel Terdiman, senior writer, Fast Company

Even after 13 years in tech journalism, one can still get nervous about interviewing a tech CEO — especially if his name is Mark Zuckerberg. Just ask Fast Company senior writer Daniel Terdiman, who late last year looked up and saw a young guy in a T-shirt standing on his front porch, waiting to talk household AI.

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Profile: Christopher Booker, PBS Newshour Weekend

Christopher Booker is a genial producer/correspondent for PBS Newshour Weekend, specializing in where economics and politics meet demographics. That’s more exciting than perhaps it sounds. Christopher tells “big stories through small windows,” exactly what PR storytellers aspire to.

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The 2017 SWMS Podcast List

Two days ago a subscriber asked us whether we had a current list of podcasts, with pitch contacts and what they were looking for. We didn’t then but we do now. You’ll enjoy perusing our Google Doc with 37 podcasts, iTunes links and enough background to get you started. We color-coded the ones we thought you’d have the best chance of pitching.

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Search Tool TechNews (IT Database) Testing New Version

A new, beta version of TechNews emerged this week. You may know the product by its old name, IT Database. By any name it’s a trusted search tool that unearths who’s been writing about what in B2B tech edit. It celebrates its 10th anniversary this year. The latest TechNews version, in beta, allows users to “follow” reporters and be alerted when they write something new.

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Profile: TC Currie, The New Stack

You’ll love TC Currie’s background. Back in the ‘80s she was a bored admin with too little to do — so she read software manuals. Soon she was writing macros, moving data from dBase to WordPerfect. She read Fast Company once in a while but never really followed the tech trades.

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Forbes Technology Council: a Smart Way to Get Published?

Readers have been asking us about the Forbes Technology Council, an invitation-only community for C-level executives. You have to invite yourself and then pay to get in. Once you’re approved, you can publish up to ten times a year on Forbes.com. Is it worth the money?

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SWMS Spot-Check: Mobile Speeds of Top Tech Sites

A target is a target and a hit is a hit, but one day soon you’ll choose which sites to pitch based on how they perform on mobile. One big reason: Google’s algorithms have begun to rank the mobile version of a site’s content. This means that a site’s influence increasingly hinges on how it works on the go.

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Profile: Mike Vizard, freelancer

Were you alive in 1985? Mike Vizard was reporting tech news and is still at it, freelancing for IT Business Edge and three other titles. Few journalists have more experience and connections. No tech PR pro can afford not to know what Mike told us during his recent 27-minute interview with us.

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More Reaction to Our Open Letter, "Dear B2B Client..."

Our readers had a lot to say about our open letter written from a fictitious B2B agency to a well-meaning fictitious client. A lack of candor often plagues an agency-client relationship after the glow of the kickoff has faded. Our open letter was designed to let agency leaders say what was on their minds.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
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