How to Pitch Contributions to Fast Company's 'Work Life'

If it wasn’t before, Fast Company’s Work Life section became perfectly positioned when legions of readers began working where they lived and living where they worked. “I will say what our editor-in-chief, Stephanie Mehta, has said about Work Life, which is, it’s table stakes for us,” says deputy editor Kathleen (Kate) Davis.

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Fast Company Unveils 'Queer 50'

Fast Company last week unveiled The Queer 50, a first-ever list of LGBTQ women and nonbinary innovators in business and tech. The idea germinated in Fall 2019, when Fast Company editors and members of Lesbians Who Tech decided informally that “it was about time a list like this existed,” recalls FC editor Julia Herbst.

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Tier 1 Vital Stats: The Overview

Ever wish you could see all of Tier 1 at a glance? In our latest SWMS Deep-Dive, we package SimilarWeb data to identify which Tier 1 titles have the most passionate audiences, the ones bigger globally than here in the US, the ones who appear to have punted SEO and those who just don't show up on social. Plan accordingly. 

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Tier 1 Vital Stats: Search & Social

Tier 1 publishers can't do much to generate traffic to their home pages, or to get other sites to link to their articles -- but there's a ton they can do to drive traffic from search and social media. Using data from SimilarWeb, we explore which Tier 1 sites excel at it, and which don't. Tailor your pitch strategy accordingly.

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Tier 1 Vital Stats: Traffic Sources

Where do Tier 1 sites get their traffic? The main categories are (a) from visits to the home page, (b) from a link on another site, (c) from search and (d) from social. Using stats from similarWeb, we examine traffic sources for 15 Tier 1 sites, and you'll be surprised at the results.

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Tier 1 Vital Stats: Audience Size

Our subscribers long have sought Tier 1 coverage, but these days there's an urgency like never before. As part of this week's SWMS Tier 1 deep-dive, we explore some fascinating numbers from SimilarWeb. Read on for eye-openers that will change the way you think about the edit landscape.

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Keith Shaw: 5 Times I Needed Help From PR

Most journalists like to say that they don’t need help from a PR professional, but in my career I’ve found their assistance valuable in specific situations beyond general news requests. If you’re looking to be proactive and find areas where you can assist a journalist, these areas can be the start of establishing a relationship for future pitches and client outreach.

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Benioff Masters CNBC

From a PR point of view, all Tier 1 TV interviews should go as well as the May 4 CNBC Jim Cramer interview of Salesforce founder Marc Benioff. Jim asked only four questions during the five-minute interview, three of which were veiled invitations for Marc to say whatever he had to say — which he did.

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Benioff Masters Bloomberg

Attention media trainers: you’ll never see an executive “master the message” like Salesforce founder Marc Benioff did last week, live on the air, with Bloomberg’s Emily Chang and CNBC’s Jim Cramer. Marc was promoting the launch of Work.com, software designed to help employers manage health and logistics details as employees slowly come back to work.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Mon, 2014-06-23 21:59

The founder of Perkett PR launches SeeDepth, a boutique focused on measureme... Read more

Mon, 2014-06-23 21:35

We all remember the Marc Andreessen big idea "software is eating the world." His notion of... Read more

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