A Vendor Wrote It, or Sponsored It. Here's How to Disclose It

A veteran IT editor wrote to remind us that some publications flag contributed and sponsored content more clearly than others. In this InfoWorld example, the author's identity is not seen until the bottom of the article. By contrast, in this Huffington Post example, readers see that the author works for Apigee before they begin reading.

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WSJ Pro: News, Data and Events

No publisher has more prestige than The Wall Street Journal. But like every publication, it must fight the forces of commoditization that make editorial excellence unprofitable. The WSJ strategy: combine news, data and events into a premium-priced vertical that differentiates from articles-only competitors.

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FierceMarkets Folds 11 Titles

Tech PR pros took a hit this month with the closing of 11 FierceMarkets tech sites and associated newsletters. Fierce did establish a new daily newsletter called FierceTechExec, which "will provide information technology news across a broader portfolio of industries including biotech, healthcare, wireless, retail and more."

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Why Mattermark Matters

Former TechCrunch reporter Alex Wilhelm loves the challenge of his new job as editor-in-chief of Mattermark. "It's  a combo of my old job -- writing, reporting and publishing, plus a new layer of [managerial] skills I've had to learn." Alex is on the hunt for smart contributed content -- that isn't ghost-written.

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The Death of the EIC

By David Strom, SWMS contributor ---

We have come to the end of an era. It is time to retire a professional title that played a significant role in my own life, that of the Editor-in-Chief, or EIC. It now has little significance for those in online publishing, perhaps because the entire editorial department has collapsed into a single individual.

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The SWMS Tier 1 Podcast List

Which Tier 1 titles are podcasting? In June 2016 we explored the podcast efforts of 11 top titles, listing the shows and their missions, and where there is opportunity, whom to pitch. Here's our spot check, in alphabetical order.

 

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Contributed Content Gatekeepers

-- Updated Apr. 2017 -- Few topics are more requested in SWMS valet research than, "who oversees contributed content at..." By popular subscriber demand, here's an all-new, expanded contributed content gatekeeper cheat sheet. 

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New Platform: HuffPost Contributors

We've learned more about Huffington Post's forthcoming, self-service approach to contributed content. Now in beta, it's called HuffPost Contributors. It seems to have two purposes. One, it relieves all HuffPo editors from having to evaluate unsolicited third-party content. And two, it consolidates all contributions in a single platform housed apart from HuffPo proper.

 

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
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