Cheat Sheet: Data Journalists

By request, here's a deep look at data journalism in Tier 1. We offer info on 17 data journalists working at the WSJ, NYT, Bloomberg, Quartz, Fortune, Financial Times, The Economist and Minneapolis Star-Tribune. This certainly will get you started. Also included: URLs to Tier 1 dataviz content and Twitter feeds.

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The Block: Trustworthy Crypto Edit Led by EIC John Biggs

The Block "is not an enthusiast site [for crypto]," says new editor-in-chief John Biggs. "We're not rah rah rah all day long like other sites." The 12-year veteran of TechCrunch is now a full-timer at The Block, a thoughtful crypto publication that's coming up on its first birthday.

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For PR, 'Social Good' Can Be a Tough Sell

Is “social good” a good topic to pitch? Mashable does have its “social good” section. Fast Company’s Ben Paynter and VentureBeat’s Kyle Wiggers do write frequently on the topic. This week we added six additional reporters to our SWMS social good cheat sheet, as well as a twice-weekly newsletter from Vox.

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SWMS Spot-Check: Enterprise Tech Edit

We took a quick look this week at overall trends in enterprise tech edit. Pitch opportunity still exists, but the obsession with the industry leaders is almost shameful. We analyze the work of five Tier 1 enterprise tech reporters and check in on what's moving the meter at the IDG "usual-suspect" pubs.

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SWMS editorial teleconference: Chris Kanaracus, TechTarget

Enjoy our editorial teleconference with TechTarget senior news writer Chris Kanaracus. The former IDG reporter arrived at TT last October after two-plus years at Constellation Research. Chris spent 45 minutes with our subscribers and dispensed a lot of helpful pitch advice.

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Behind BuzzFeed's 200+ Layoffs: The Big Roll-Up

More than 1,000 media people lost their jobs yesterday. At BuzzFeed the toll will range between 225 and 250. At Verizon Media Group — home to Yahoo, AOL and TechCrunch — it was more like 850. What’s happening and what does it mean for PR?

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Here's What's Behind Business Insider's BI Prime Paywall

Does Business Insider hurt itself reserving select articles only for BI Prime subscribers? Probably not. Of all the types of articles BI publishes, only three tend to be gated, SWMS research shows. Unfortunately, those types include most stories PR folks would pitch.

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WSJ Rolls Out AI Vertical

Dow Jones this week introduced WSJ Pro Artificial Intelligence (WSJ Pro AI), the sixth in a series of WSJ Professional Editions designed for business executives and technologists immersed in a particular field. Unlike the other WSJ Pro verticals -- focused on cybersecurity, central banking, venture capital, private equity, and bankruptcy -- the AI vertical is free.

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Substack: Influence Worth Hunting For

Add Substack to the list of platforms frustrating to PR -- Product Hunt, Stack Overflow, Reddit, Quora -- that command attention but aren't pitchable like publications. Founded in 2017, Substack is a publishing platform for indie newsletter authors. It's cool and we'll get into why, but Substack's web site is more or less a metaphorical black box.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Tue, 2014-07-22 12:48

Produced in conjunction with the Business Marketing Association and the Online Marketing Institute, a Forrester Research... Read more

Mon, 2014-06-23 22:40

We've been hearing a lot of good things about Tomaz Tunguz, a Redpoint Ventures partner and one of the more thoughtful VC bloggers... Read more

Mon, 2014-06-23 22:24

We spotted this Jun. 17 March Communications post and took it... Read more

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