Pitching columnists is often wiser than pitching reporters because they don't need third-parties to back up their assertions. If they believe it, they can write it. So we have assembled a list of prominent tech columnists, current as of June 2017.
This is the year that net neutrality gets put in place. Its implications are still not fully understood yet are expected to be vast. Some of tech media's most talented reporters are monitoring the developments. Here's a cheat sheet for you, current as of July 2017.
If someone asks you, “What are some of the new and emerging publications out there?”, would you know? When someone asked us recently, we stumbled. So we polled influencers and did some digging. The result is our latest SWMS Google Doc, a list of 24 publications spanning urban planning, economics, sports, travel, long-reads… and lots of tech.
Here are more pitch ideas — with specifics — for Black Hat 2017, to be held next week in Las Vegas, where daytime temps will crack 100 degrees. Yes, you are well underway on this. There’s still time for last-minute opps and maneuvers.
By David Strom --> If you are planning on making an announcement at the Black Hat show next week in Vegas, here are some tips to get better coverage for your clients. As you might know, I have been attending hundreds of conferences over the years and now cover infosec and edit the Inside Security newsletter.
We all know that the Bezos Post and the Grey Lady are doing well selling monthly subscriptions. (During the last three months of 2016, the Times added 276,000 net digital-only subscribers, more than they started the year.)
WSJ Boss Talk is back on a more-or-less bi-weekly schedule. PR pros seeking to place CEO profiles are rejoicing, as profile opps are scarce. But beware: the Journal exacts its price. In studying the past four installments, we found that it tends to profile only well-known companies...
Adrienne LaFrance, staff writer for The Atlantic covering tech, never worked in the trades. She never cranked out three stories a day. Adrienne once worked as an investigative reporter in Hawaii and reported for Boston University’s WBUR. She knows “story” crafted from the ground up.