Our CEO Profile Cheat Sheet

-- Updated Mar. 15, 2019 -- Here is our latest and best list of titles and authors known to produce CEO profiles. With some hesitancy we have included the pay-to-play operations we know about. In the earned media world, here is where the band plays on.

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Profiles: Key Elements for Reader Engagement

In our companion analysis we looked at headlines and ledes of successful profiles. In this analysis we spot key ingredients in body copy. Find a way to get these elements in front of your client before pitching. Bake this stuff into your narrative.

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Profiles: "Meet the Woman Who..." & "Meet the Man Who..."

Rarely do clients and agencies imagine the ideal headline on a compelling CEO profile. Editors always do. Thanks largely to analytics, they know what works in headlines, and what seems to work lately is “Meet the Woman Who…" and “Meet the Man Who…"

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SEO-Driven Traffic Spikes; Socially-Driven Traffic Tanks

Search is in, social is out. That’s one of many things we learned this week after analyzing June 2018 traffic data — provided by SimilarWeb — on 15 leading tech and business publications. We sought to show how each publication attracts and retains its audience, and more fundamentally, who’s hot and who’s not. 

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Cheat Sheet: Junior Reporters

Are junior reporters easier to persuade than senior ones? Because many subscribers think so, we've begun a Google Doc that lists tech reporters with three to five years of experience. We've got only 11 so far, but they work in big shops such as Bloomberg, WSJ and CNBC. Help us build this out.

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Why Reporters Would Cover a Survey -- and Why They Wouldn't

Tech vendors pour countless hours and dollars into surveys and ask the comms people to publicize the findings. How do you coax busy, skeptical reporters to cover these things? As we did in 2015, we asked reporters to give one reason they'd cover vendor surveys and one reason they wouldn't. Here's what they said this time.

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Cheat Sheet: Reporters Covering Augmented Reality

You may not yet have clients in the augmented reality space but that's bound to chasnge and soon. Here's a list of go-to reporters, with contact info. As you know, AR reporters often cover VR as well, so your AR news needs to be that much more special. 

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Tue, 2014-07-22 12:48

Produced in conjunction with the Business Marketing Association and the Online Marketing Institute, a Forrester Research... Read more

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We've been hearing a lot of good things about Tomaz Tunguz, a Redpoint Ventures partner and one of the more thoughtful VC bloggers... Read more

Mon, 2014-06-23 22:24

We spotted this Jun. 17 March Communications post and took it... Read more

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