Study: 86% of B2B Video is Viewed on Desktop, Not Mobile

Surprise! Eighty-six percent of B2B video viewing takes place on the desktop, only 14 percent on mobile, according to a recently released study sponsored by SWMS subscriber Vidyard, a Kitchener, Ontario-based video analytics provider.

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TechCrunch Dims the Lights on Contributed Content

If you’ve had difficulty contributing content to TechCrunch gatekeeper Jon Shieber lately, you’re not alone: readers sent us a lot of “what’s-going-on?” emails in recent days. Even after our own email exchange with Jon, it’s still unclear exactly what is going on.

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Profile: Daniel Terdiman, senior writer, Fast Company

Even after 13 years in tech journalism, one can still get nervous about interviewing a tech CEO — especially if his name is Mark Zuckerberg. Just ask Fast Company senior writer Daniel Terdiman, who late last year looked up and saw a young guy in a T-shirt standing on his front porch, waiting to talk household AI.

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Profile: Christopher Booker, PBS Newshour Weekend

Christopher Booker is a genial producer/correspondent for PBS Newshour Weekend, specializing in where economics and politics meet demographics. That’s more exciting than perhaps it sounds. Christopher tells “big stories through small windows,” exactly what PR storytellers aspire to.

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The 2017 SWMS Podcast List

Two days ago a subscriber asked us whether we had a current list of podcasts, with pitch contacts and what they were looking for. We didn’t then but we do now. You’ll enjoy perusing our Google Doc with 37 podcasts, iTunes links and enough background to get you started. We color-coded the ones we thought you’d have the best chance of pitching.

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Search Tool TechNews (IT Database) Testing New Version

A new, beta version of TechNews emerged this week. You may know the product by its old name, IT Database. By any name it’s a trusted search tool that unearths who’s been writing about what in B2B tech edit. It celebrates its 10th anniversary this year. The latest TechNews version, in beta, allows users to “follow” reporters and be alerted when they write something new.

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Profile: TC Currie, The New Stack

You’ll love TC Currie’s background. Back in the ‘80s she was a bored admin with too little to do — so she read software manuals. Soon she was writing macros, moving data from dBase to WordPerfect. She read Fast Company once in a while but never really followed the tech trades.

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Forbes Technology Council: a Smart Way to Get Published?

Readers have been asking us about the Forbes Technology Council, an invitation-only community for C-level executives. You have to invite yourself and then pay to get in. Once you’re approved, you can publish up to ten times a year on Forbes.com. Is it worth the money?

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Spot-Check: Mobile Speeds of Top Tech Sites

A target is a target and a hit is a hit, but one day soon you’ll choose which sites to pitch based on how they perform on mobile. One big reason: Google’s algorithms have begun to rank the mobile version of a site’s content. This means that a site’s influence increasingly hinges on how it works on the go.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
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