Bloomberg Quicktake might not change the lives of tech PR pros but it surely has changed Bloomberg. Launched in November, Quicktake is in that newborn stage, getting budget that otherwise might have gone to newsroom key clickers or to Bloomberg Television. Management is betting big on this OTT network to succeed.
Do you care enough about tech workers to read and support a publication about them? Paul Bradley Carr hopes so. Next month he launches Techworker, “an independent news site for, and about, the most powerful workforce on Earth.” You may know Paul’s name from Pando, and going back a decade, from TechCrunch TV.
All year long we’ve read about editors planting their flag in Substack. Rare is the story about someone leaving it. That’s what Jacob Donnelly is doing. Jacob believes he has outgrown Substack, explaining in a Dec. 15 post that the platform is too rigid and prevents him from growing his business.
SWMS contributor Rachel Odenweller writes: The holidays are coming up, and even in a normal year, it’s a hard time for many. While The Great British Bake Off has helped quell our feelings of despair, sometimes circumstances call for a professional mental health perspective.
Newsletter Spy is a new tool that searches Substack for newsletter authors and topics. It’s exactly what the media-curious have been waiting for, since Substack itself provides little in the way of discovery. Prepare for disappointment.
In trendy and media trade media at least, the Substack-as-new-model-for-journalism story seems to have already come and gone. Yet there’s so much more left to tell. Perhaps the Substack story’s next phase is best told inside out, through the eyes of a newly self-minted author — such as James Ledbetter.
On Dec. 2 we hosted a Zoom session with TechCrunch senior editor Alex Wilhelm and Madrona Venture Group strategic comms director Erika Shaffer. The mission: to spot the best ways to land startup coverage in 2021. Here's the video playback. So many tips and nuggets! Huge thanks to Alex and Erika for their insights and generosity.
CES is virtual this year, just like the accompanying and independent product showcases -- Pepcom, ShowStoppers, CES Unveiled and Techfluence. This shift to cyberspace creates fresh opportunity to lead this category. Last week we spoke with the least known of the four brands -- Techfluence -- which hopes to reinvent the show-within-a-show CES experience.
SWMS contributor Rhiannon Pacheco writes: With Covid keeping people out of the aisles and in front of their screens, buying more online than ever before, fintech and ‘buy-now-pay-later’ companies such as Klarna, Affirm, AfterPay, Marqueta are rising in popularity and dominating recent headlines.
Based on our research, here’s a look at story types most common in the payments and banking spaces these days, coupled with a short list of must-pitch reporters, and some diamonds in the rough, too. Keep a sharp lookout for the story types, using them as templates for your own approaches.