Why Reporters Would Cover a Survey -- and Why They Wouldn't

Tech vendors pour countless hours and dollars into surveys and ask the comms people to publicize the findings. How do you coax busy, skeptical reporters to cover these things? As we did in 2015, we asked reporters to give one reason they'd cover vendor surveys and one reason they wouldn't. Here's what they said this time.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Cheat Sheet: Reporters Covering Augmented Reality

You may not yet have clients in the augmented reality space but that's bound to chasnge and soon. Here's a list of go-to reporters, with contact info. As you know, AR reporters often cover VR as well, so your AR news needs to be that much more special. 

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Lindsay Ciulla on Keeping the Clients Happy, Within Limits

It’s time to address the big bad B word: Budget. Oh, and that O word, too: Overservice. Budgets are one of the most important aspects of any client/agency relationship: they help set the basis for the scope, and without the dollars, an agency can’t operate.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

99 Newsletters To Read and Pitch

Are there more than 99 newsletters out there? Of course. But these 99 -- as presented in our fresh Google Doc -- are the ones that will matter most to you. We link to them, describe them, assess frequency and whether they're pitchable. Contributing editor Lindsay Ciulla delivered awesome research.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

What It Costs to Read 'Tier 1'

Yesterday we saw a comms pro Tweet this: "Seriously, super annoyed with how many of my regular news sites now require a paid subscription to read content. I understand the decision, I do. But I also can't afford to spend $200 per year on 10 different sites. Will prob have a negative effect on my online reading habits…"

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Profile: Jeremy Owens, Marketwatch

Sometimes overlooked in the galaxy of Dow Jones edit properties is Marketwatch, and it shouldn’t be. The 21-year-old title employs roughly 50 journalists focused on markets and companies. The tech beat is covered by three reporters and a veteran columnist under the direction of technology editor Jeremy Owens.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Analysis: Here Come the Unions

Fast Company editors voted to unionize last week. So did the New Yorker’s. Should PR care? Not directly. Unionization does affect the editorial environment in which you pitch. Over time, if the economics of publishing don’t improve, the best journalists may well seek to work where editors are “protected.”

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Pages

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Thu, 2014-07-24 23:47

Maybe sometimes, argues Chris Conway of CHEN PR, an SWMS subscriber.... Read more

Tue, 2014-07-22 13:31

The Guardian gives their New Yorker colleagues a thumbs-up on their new redesign and paywall. This might be a good... Read more

Tue, 2014-07-22 12:53

As seen in Medium: Sharethrough bought billboards in San Francisco to promote this week's Native Advertising Summit.  We've seen some... Read more

Pages