Our CEO Profile Cheat Sheet

-- Updated Oct. 8, 2018 -- Here is our latest and best list of titles and authors known to produce CEO profiles. With some hesitancy we have included the pay-to-play operations we know about. In the earned media world, here is where the band plays on.

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Profiles: Key Elements for Reader Engagement

In our companion analysis we looked at headlines and ledes of successful profiles. In this analysis we spot key ingredients in body copy. Find a way to get these elements in front of your client before pitching. Bake this stuff into your narrative.

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Profiles: "Meet the Woman Who..." & "Meet the Man Who..."

Rarely do clients and agencies imagine the ideal headline on a compelling CEO profile. Editors always do. Thanks largely to analytics, they know what works in headlines, and what seems to work lately is “Meet the Woman Who…" and “Meet the Man Who…"

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SEO-Driven Traffic Spikes; Socially-Driven Traffic Tanks

Search is in, social is out. That’s one of many things we learned this week after analyzing June 2018 traffic data — provided by SimilarWeb — on 15 leading tech and business publications. We sought to show how each publication attracts and retains its audience, and more fundamentally, who’s hot and who’s not. 

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Cheat Sheet: Junior Reporters

Are junior reporters easier to persuade than senior ones? Because many subscribers think so, we've begun a Google Doc that lists tech reporters with three to five years of experience. We've got only 11 so far, but they work in big shops such as Bloomberg, WSJ and CNBC. Help us build this out.

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