Cheat Sheet: Substack Newsletters

Fascinated with Substack newsletters? Nearly all are niche-y; many are pitchable. As in the world of podcasts, however, Substack newsletters often are launched by gifted, overextended SMEs who wind up writing once or twice -- or never -- and then abandon the project. Those who stick it out create big value for passionate readers.

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Introducing 'The Record,' Edited by Adam Janofsky

Cybersecurity journalist Adam Janofsky has a new gig, as editorial director of The Record, launched this week by security vendor Recorded Future. The Record will operate with full editorial autonomy, Adam told us. Kaspersky Labs' ThreatPost, Duo Security's Decipher and Avast's The Parallax have done so, too. 

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Deep-Dive: FT's 'How to Lead'

In ‘’How to Lead,’ the Financial Times offers one of the few ongoing weekly CEO profile opportunities in business journalism. Based on studying the most recent 15 interviews through Aug. 9, if you’ve got an executive based outside the US who imaginatively copes with Covid-19 — in a way that others can emulate — you’ve got a shot.

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Cheat Sheet: Data Journalists

Refreshed Jul. 30, 2020 -- By request, here's a deep look at data journalism in Tier 1. We offer info on 16 data journalists working at the WSJ, NYT, Bloomberg, Quartz, Financial Times, The Economist and Minneapolis Star-Tribune. This certainly will get you started. Also included: URLs to Tier 1 dataviz content and Twitter feeds.

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Welcome to 'The Machine'

VentureBeat this month launched The Machine, a sub-brand designed to consolidate VB’s AI coverage in one place. The Machine is part of a larger VentureBeat redesign also launched this month. VB editorial director Seth Colaner shared background on The Machine in this Jul. 10 post — mostly about how the section was named.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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Content marketing mavens are abuzz about an eBook from Lee Odden and Joe Pulizzi.... Read more

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No agency wants to tell the client this. But March PR's Meredith L. Eaton may have found... Read more

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