TC Currie on Diversity & Inclusion

There’s a lot of talk about diversity and inclusion these days. And a lot of eye-rolling. But there’s something genuinely important going on here. In November I was invited to speak on a panel called Meet the Media: Women in Tech Talk Diversity, Inclusion & Equity put on by PRSA-SF and I thought I’d share some highlights.

Big Data Influencers

-- Updated Feb. 24, 2018 -- Though the term "big data" no longer vibrates with chic, there's still huge upside in cultivating not just the reporters but the analysts, bloggers, authors and public speakers gifted in quantification. Some of these folks are targets; others are thought leaders whom reporters might quote.

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SWMS Cheat Sheet: Paid Opps

Never have our subscribers shown so much interest in paid opportunities. So here it is, the SWMS Google Doc on paid opps in tech media, including Tier 1, IT, healthcare, fintech and security titles. We've listed 64 publications so far. We'll add titles and categories as requested.

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Eight Cool Tools for Comms Pros

Continuing with our 2018 focus on tools, here's a rundown on eight of them that can help tech PR and marketing pros. Some you know, some you may not. We're always on the hunt for new tools to publicize. Please share your insights with us on SWMSTweet and in your SWMS Slack channel.

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Axios and 'Smart Brevity'

When Axios launched in 2016, its founders described its goal as “smart brevity,” or more colorfully, as “Twitter meets The Economist.” Take a look, for example, at Sara Fischer’s most recent Media Trends newsletter and you can see that Axios has succeeded. Observe the form, not necessarily the substance.

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Cool Tool: Tech4Reporters

TechCrunch editor-at-large John Biggs spoke with us last week about Tech4Reporters, a tool designed to help busy reporters understand the technology they’re writing about. It’s a tool John funded himself and he gives it away. Why? He wants journalists to have access to tech experts who don’t expect positive publicity in return for their insights.

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Here's a Sample of Entrepreneur's Monthly Newsletter to Contributors

Courtesy of insights editor Liz Webber, here's a sample of the monthly newsletter than Entrepreneur sends to its contributors. It focuses on tips and tricks and guidance from those who already do it right.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Thu, 2014-08-14 18:31

Like you, we saw a crapload of recent keystrokes dedicated to Robin Williams. Not that he didn't deserve it, of course. Here's... Read more

Mon, 2014-08-04 06:58

Content marketing mavens are abuzz about an eBook from Lee Odden and Joe Pulizzi.... Read more

Mon, 2014-07-28 19:01

No agency wants to tell the client this. But March PR's Meredith L. Eaton may have found... Read more

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