Cheat Sheet: Paid Opps Rates

How much does sponsored content cost these days? In our latest Google Doc, we share contact info, details and rates at 37 top edit shops. In B2B, you'll be surprised at how low the rates can be. Some titles guarantee a certain number of sales leads, or page views, or high-profile visibility on their site. Some will write your content for an additional fee.

How to Deal with Difficult Clients (and When to Let Them Go)

SWMS contributing editor Lindsay Ciulla writes: Welcome to a new series focused on agency management concerns. Each month we’ll share a new post dedicated to issues and concerns that senior staff deal with on a regular basis.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Tech Edit Spotlight: Beauty Edit

In PR, what works is often what’s shared. That’s why this week we analyzed 200 beauty articles across Refinery29, Bustle, PureWow and Self to see what was shared, and how often, across Facebook, Pinterest and Twitter. We pulled the data using Shareable Metrics.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Lindsay Ciulla's PR First-Aid Kit: Handling the Busted Embargo

So, you pre-briefed a group of reporters on an upcoming announcement, with the expectation that they’re going to post a story shortly after your embargo lifts. You and the client worked closely together to make sure the reporter had all assets they’d need for a story.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Tech Edit Spotlight: Crypto

For tech PR, “crypto” is here, finally. After years of hearing about it, many if not most agencies have clients somewhere in the space. Swaths of journalists cover it. Most exciting: crypto is now “baked in” — there’s a crypto angle to just about every aspect of tech edit, from gender to IoT.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Our Fellowship with MuckRock

In partnership with MuckRock -- and to celebrate our 20th anniversary -- SWMS has donated $20K to help fund the Sam Whitmore Media Survey Fellowship. MuckRock serves journalists, researchers and citizens by requesting, analyzing and sharing government documents as obtained through the Freedom of Information Act (FOIA). 

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Thu, 2014-08-14 18:31

Like you, we saw a crapload of recent keystrokes dedicated to Robin Williams. Not that he didn't deserve it, of course. Here's... Read more

Mon, 2014-08-04 06:58

Content marketing mavens are abuzz about an eBook from Lee Odden and Joe Pulizzi.... Read more

Mon, 2014-07-28 19:01

No agency wants to tell the client this. But March PR's Meredith L. Eaton may have found... Read more

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