WSJ's 'Boss Talk' is Back

WSJ Boss Talk is back on a more-or-less bi-weekly schedule. PR pros seeking to place CEO profiles are rejoicing, as profile opps are scarce. But beware: the Journal exacts its price. In studying the past four installments, we found that it tends to profile only well-known companies...

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SMB Pitch Opp: Mind Your Business on Sirius/XM 111

You may think of Loren Feldman as the SMB guy for Forbes, but he also hosts Mind Your Business, a weekly radio show on Sirius XM 111. Says Loren: “It definitely helps me keep learning – but that’s easy. I have a lot to learn.”

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Profile: Adrienne LaFrance, The Atlantic

Adrienne LaFrance, staff writer for The Atlantic covering tech, never worked in the trades. She never cranked out three stories a day. Adrienne once worked as an investigative reporter in Hawaii and reported for Boston University’s WBUR. She knows “story” crafted from the ground up.

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Inc. Wants Contributors and Invests in Them

One prominent site still on the hunt for contributors is Inc.com. Executive editor Laura Lorber oversees two full-time editors and collaborates with six others to manage the network of more than 400 experts. Inc. is not into the one-offs. They want family members.

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Contributed Content Challenges at The Next Web

It’s easy to forget that the media world — on the business side — has its share of scammers and scumbags. When publishers fight back as they should, PR pros can get caught in the crossfire. Case in point: The Next Web.

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Contributed Content: Copy Tips

Contributed content is tougher than ever to place. Sites that used to accept it no longer do. Getting the writing right is the least of it -- but it's where to start. In this SWMS deep-dive, we’ll be prescriptive and touch upon basics you may know but your clients may not. It can be scary to “manage up” but preventing problems is always easier than solving them.

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IDG Lays Off 93 in Historic Cut

IDG Communications yesterday laid off 93 employees, mostly in US-based editorial. It was the largest layoff in IDG’s 53-year history. Says IDG CMO Josh London in an email: “This was a difficult decision for the company, but we are grateful to those colleagues whose roles have been affected for their many contributions to IDG.”

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
Fri, 2014-08-22 09:45

The Awl's Matt Buchanan has some great sources inside the New York Times. Here's a must-read on how Suzanne Spector backed into the top job. The so... Read more

Wed, 2014-08-20 18:39

We don't know much about TrendKite, vendors of PR automation software. But we enjoy the tight, imaginative and no-nonsense writing in its blog. Her... Read more

Thu, 2014-08-14 19:09

Good series ongoing from Christopher Penn at SWMS subscriber SHIFT Communications. Part 3 of the 10-part series is on "The Frankli... Read more

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