Review: Techonomy NYC 19

Last week's Techonomy NYC 19 event attracted a small, passionate audience that heard brilliant and inspirational speakers. Amid the topics of IoT, 5G and AI were appearances by social media pioneer Jeremiah Owyang, Bank of America chief operations and technology office Cathy Bessant, and two presidential candidates, Andrew Yang and John Delaney.

Profile: Marilyn Cohodas, CC Gatekeeper, Dark Reading

"I feel like I spend most of my week saying no," says Dark Reading contributed content gatekeeper Marilyn Cohodas. The publication's managing editor reviews the contributions submitted by PR folks. The good authors, she says, "understand the big picture and understand the problems that need to be solved."

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The Industrialization of IT Edit

Myth: B2B IT publishers sell advertising to tech vendors. Their media brands employ dozens of reporters and editors who weigh pitches about emerging companies and technologies. The best pitches bring the best coverage. Reality: B2B IT publishers are digital manufacturers, mass-producing behavior that signals buying interest. Here's what's really going on.

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eWeek Benches News Reporters, Builds 'Library' of Buyer Content

eWeek (formerly PC Week) is well into its 36th year and never has it been more different. Under the leadership of EIC Chris Preimesberger and QuinStreet top management, eWeek this month pulled back from news and analysis and refocused on helping buyers decide what to buy. PR folks won’t like that.

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Lewis DVorkin Emerges with Tap Stories: Storytelling for Mobile

Lewis DVorkin, the man who transformed Forbes.com, is inventing again. Now an adjunct professor at Cal State Northridge and the CEO of a startup called Newsroom.ai, Lewis has built a content management system -- Newsroom Studio -- designed specifically for smartphones. Its storytelling capabilities -- in the form of tap stories -- may amaze you.

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Podcast to Pitch: Kotecki on Tech

Among all the tech podcasts, which ones do you pitch? Since all podcast audiences are small and hard to measure, you’d probably want to start with the ones who truly want to hear from you. In that scarce category is Kotecki on Tech, produced and hosted by former Politico video blogger James Kotecki.

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Edit 2020: Context, Emotion

Context and emotion aren't just coming -- they're here. The New York Times has begun classifying its articles by the emotions they generate. Sirius/XM recently launched several new audio channels programmed for listening while partying, barbecuing or working out. The newest clean-slate industry in America, cannabis, sells its products by context and emotion, too.

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Techonomy is Different

What makes Techonomy different? Founder and EIC David Kirkpatrick asks himself that every day. When David launched the brand in 2010, few event producers addressed how technology was transforming society. In 2010, President Obama finally got around to sending a Tweet. In 2016, candidate Donald Trump averaged 375 Tweets a month.

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Tech PR Advice from TechCrunch

TechCrunch Extra Crunch this week posted a pair of articles containing admonishment and advice for tech PR pros. The top portion of the posts does appear for free in regular TechCrunch. The full text is available only to TC EC subscribers. We hereby excerpt (in fair-use fashion) what our readers most need to know.

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SWMS in Review: Q1 2019

Here's the debut of something we hope you like: a quarterly review of all the content posted here on the SWMS site. (You'll need your login and password.) "SWMS in Review" is ideal for your smartphone, thanks to Adobe Spark technology.  Please let us know what you think of SWMS in Review and how we can make it better. 

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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We don't know much about TrendKite, vendors of PR automation software. But we enjoy the tight, imaginative and no-nonsense writing in its blog. Her... Read more

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Good series ongoing from Christopher Penn at SWMS subscriber SHIFT Communications. Part 3 of the 10-part series is on "The Frankli... Read more

Thu, 2014-08-14 21:59

That's the hed from this piece from the HuffPo. Hat tip to SWMS subscriber The Hoffman Agency.... Read more

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