Fortune's Andrew Nusca on Covid-19's Impact on Edit and PR

Fortune digital editor Andrew Nusca is one of the many editors who shared their thoughts about the impact of Covid-19 and how PR pros should proceed. Since Andrew answered so generously, we decided to present his thoughts as a separate piece. In short, Andrew is an optimist. 

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What to Expect -- Mar. 30-Apr. 3

Welcome to "What to Expect," a weekly TL;DR analysis/prediction of the tech and business media landscape in the age of coronavirus and Covid-19. Based on journalist interviews and backchannel discussions, we'll share our best advice on story shaping and pitching strategies. "What to Expect" will appear each Monday.

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Profile: Nicholas Carlson, Business Insider

Imagine overseeing 350 reporters at a time like this. Business Insider global EIC Nicholas Carlson doesn't have to imagine it because he does it every day. In a phone interview conducted Mar. 25, Nicholas (who goes by Nic) shared details galore on how BI is operating -- and it's pretty darn well given the circumstances.

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Alex Shapiro: Editorial 'Types'

Writes PR pro Alex: "Hanging out with reporters is my favorite part of the week and, having done it for a while, I’ve noticed some personality types that seem to recur. Here’s a pair of some of the most colorful media personalities I’ve encountered, and tips for getting on their good side."

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'How Do You See Covid-19 Changing Business, Technology and Society?'

We asked Tier 1 and B2B journalists, "How do you see Covid-19 changing business, technology and society in the long run?" Here's what they had to say. Their answers were given Mar. 22 and 23.

 

 

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Wed, 2014-10-01 15:49

In her biweekly newsletter Snappington Post, our longtime subscriber Cheryl Snapp pointed to a Fast Company article advising job a... Read more

Sun, 2014-08-24 19:07

It's a tabletop tech demo event on Oct. 16 in NY. It starts at 4p exclusively for media, and at 7p opens to the public. Details... Read more

Fri, 2014-08-22 12:45

The Awl's Matt Buchanan has some great sources inside the New York Times. Here's a must-read on how Suzanne Spector backed into the top job. The so... Read more

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