Contributed Content: Copy Tips

Contributed content is tougher than ever to place. Sites that used to accept it no longer do. Getting the writing right is the least of it -- but it's where to start. In this SWMS deep-dive, we’ll be prescriptive and touch upon basics you may know but your clients may not. It can be scary to “manage up” but preventing problems is always easier than solving them.

Contributed Content Gatekeepers: The Directory

-- Updated Aug. 2, 2017 -- Contributed content is becoming harder than ever to place. Our one-of-a-kind list of gatekeepers is freshly scrubbed and augmented. It's the most popular page on our web site. Enjoy and good luck.

Our Antidote to VR Hype

There’s a certain fatigue about VR these days. It’s here and it isn’t. It’s 30 years old and brand new. What's the truth? Just as health tech and fintech finally got here, so will VR, AR and MR. For comms pros, as we said last month, it's smart to read up and prepare. But there's far to go.

Profile: Alexis Madrigal, The Atlantic

Alexis Madrigal is back at The Atlantic after 30 months at Fusion. He’ll be covering “technology, science, business and trade,” which for PR pros may sound more promising than it is. Alexis has returned to explore the role of technology in global trade. This in theory includes supply chains, SaaS and the usual B2B suspects.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Introducing Futuriom, an Enterprise B2B Analysis Firm

Add Scott Raynovich to your list of pitchable enterprise tech influencers. This month Scott launched Futuriom, a consultancy focused on “companies and technologies that…will provide the most growth over the next decade, including artificial intelligence, Internet of Things (IoT), cloud computing, and cybersecurity.”

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

HuffPost: Under Construction

When was the last time PR pros swarmed the Huffington Post? We’re guessing about a year ago, when it threw its contributed-content doors wide open. In any case, after 12 successful years, the Huffington Post is no more. Its owner, Verizon, this week renamed it “HuffPost.”

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Deep-Dive: Fintech

“Whose ox will be gored by this?” That’s what EICs often ask reporters when their hot trend pitch seems a little too frothy. Fintech stories always passed this test. Robo-advisors will nuke the brokers! Bitcoin will sink the banks! So will the online lenders!

Those days are over.

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Christina Farr's Next Stop: CNBC

No one moves like Christina Farr. In less than five years she has reported for VentureBeat, KQED, Reuters, Fast Company and as of last month, CNBC. Healthcare became her specialty during that time, and her expertise showed this week on The Today Show, on which she appeared to discuss her scoop about Apple.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Profile: Jaikumar Vijayan, freelancer

Here’s what tech freelancer Jaikumar Vijayan has to say about PR pitches. “They are a lot better than they used to be. In fact, I’d say about 70 percent of the pitches I get are great ones. They are succinct. They get to the point. They summarize what it’s all about.”

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
Thu, 2014-10-09 06:14

... and the headline ended with ...That May Surprise You. A great click-bait technique. Well, the things didn't surprise us and they won't surprise... Read more

Wed, 2014-10-01 12:49

In her biweekly newsletter Snappington Post, our longtime subscriber Cheryl Snapp pointed to a Fast Company article advising job a... Read more

Sun, 2014-08-24 16:07

It's a tabletop tech demo event on Oct. 16 in NY. It starts at 4p exclusively for media, and at 7p opens to the public. Details... Read more

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