Security researcher Brian Krebs this month published an analysis that only he could create. It's an exhaustive explainer on recent DNS hijacking attacks, purportedly conducted by Iranian hackers. How does a tech PR pro get the attention of this man? We asked around. Below is a compendium of what we heard back, both on and off the record.
TechCrunch this week introduced TechCrunch Extra Crunch, a premium subscription tier that brings extra content and services to the publication’s most passionate readers. Tech PR gets new opportunity to pitch startups without needing a news hook. (See related analysis.)
By request, here's a deep look at data journalism in Tier 1. We offer info on 17 data journalists working at the WSJ, NYT, Bloomberg, Quartz, Fortune, Financial Times, The Economist and Minneapolis Star-Tribune. This certainly will get you started. Also included: URLs to Tier 1 dataviz content and Twitter feeds.
What has the client won lately? Here's a list of 21 awards bestowed by national and regional publications.
The Block "is not an enthusiast site [for crypto]," says new editor-in-chief John Biggs. "We're not rah rah rah all day long like other sites." The 12-year veteran of TechCrunch is now a full-timer at The Block, a thoughtful crypto publication that's coming up on its first birthday.
Is “social good” a good topic to pitch? Mashable does have its “social good” section. Fast Company’s Ben Paynter and VentureBeat’s Kyle Wiggers do write frequently on the topic. This week we added six additional reporters to our SWMS social good cheat sheet, as well as a twice-weekly newsletter from Vox.
We took a quick look this week at overall trends in enterprise tech edit. Pitch opportunity still exists, but the obsession with the industry leaders is almost shameful. We analyze the work of five Tier 1 enterprise tech reporters and check in on what's moving the meter at the IDG "usual-suspect" pubs.