A fixture in our Q4 subscriber meetings was the discussion of SEO and evergreen content. Here's how the set-up went. "Think about how much has been written about digital transformation... the many thousands of articles. Now let's go to Google, type in 'digital transformation' and let's see what ranks highest."
Before 2018 concludes, we wanted to share concepts we presented during our recent subscriber visits. We typically arrived in the conference room with 10-15 web pages tabbed up on the laptop — and we varied them from day to day. Rarely omitted: the one on "business, society and technology."
If you like the Forbes Technology Council, you'll like the newly announced Ad Age Collective. It's based on the same idea: paying an affordable annual fee for the right to publish content to a prestigious site and to enjoy additional benefits -- such as professional introductions and early-bird pricing to live events.
There aren't too many like Kathryn Bonesteel. She has worked in PR at agencies and in-house. At other times she worked as a legislative aide in the Texas House of Representatives, and in marketing for the Dallas Cowboys. And she's one of the sharpest pros we know when it comes to SEO and social analytics.
If you're looking for quick-and-dirty lists of top tech edit targets across 28 tech categories, you might be interested in Techmeme's new Topic Leaderboards. Created by Gabe Rivera in 2005, the original Techmeme Leaderboards tracked the clout of individual reporters and publications, and still do.
Five weeks and 61 meetings... we learned much on our now-concluded road trip. In short, clients and agencies need to talk more. From agencies we heard questions such as, "What if the client doesn't know what their story is?", and, "They won't let us talk about that."
Would someone please remind the B2B clients that Tier 2 doesn’t suck? One client ordered its agency to swarm Tier 1 pubs even though the client’s number one goal was lead-gen. Tier 2 readers may not sign the checks, but they build the short lists and recommend what to buy.
Chicago today, Denver tomorrow… our New York visit was short and sweet, and an eye-opener…