So Sam asked me to weigh in on the following aspects of PR pitch elements. Which of these eight elements, if any, float my boat? What pulls me in? What pushes me away? This should be fun.
CEO profiles seem scarcer than ever, while demand for them soars. Each month our subscribers request valet research on “targets” for CEO profiles. There aren’t many and there aren’t enough. This analysis aims to be as constructive and useful as possible. That said, five expert editors tell it like it is.
Once you’ve worked for the WSJ, NYT, Forbes and Fox, what do you do for an encore? You go to work for Google, explaining the cloud. At least that’s what Quentin Hardy did. Six months in, he loves it. He writes, moderates panels and soon will produce videos. Mostly, he gets to go deep and stay deep on the biggest story of our times.
If you’ve got enterprise tech startups to publicize, get to know Traction Technology Partners (TTP). Former TechCrunch EIC Erick Schonfeld — who also oversaw IDG’s DEMO conference — co-founded TTC in late 2015 with former Network World exec Neal Silverman and helped build a great business that can make tech PR pros look good for free.
Will there ever be another Walt Mossberg? The now retired consumer tech product reviewer was one of a kind. But someone, someday, is bound to emerge as the voice above all others. Don’t be surprised if it’s Bloomberg technology reporter Mark Gurman.
I’ve been a journalist for a little less than two years at this point, and am not quite over the thrill of getting pitches. I’m still reading through the pitches I receive, but most journalists I know tell me they barely glance at them because of the sheer volume of pitches they receive every day.
VR may be top-of-mind with most folks but Google and Microsoft are betting heavier on AR, as are the publications who cover their efforts. Here's a list of reporters, many from overseas, who cover augmented reality. List is current as of May 2017.
Sometimes it's unclear whether a publication accepts contributed content. Such is the case with this list of IoT titles. In any case, consider them a backdoor to IoT coverage when the more obvious titles give you the crickets. Current as of June 2017/
There's lots of AI coverage out there but few reporters approach the topic through company profiles. And of course the clients love those. So here's our crack at listing the journos who will shine a light on thre companies making news in AI, specifically machine learning.
Pitching columnists is often wiser than pitching reporters because they don't need third-parties to back up their assertions. If they believe it, they can write it. So we have assembled a list of prominent tech columnists, current as of June 2018.