Black Friday (and Cyber Monday, for that matter) are coming soon. It's another long-lead opportunity for you. Who wrote strong analytical pieces in 2018 on the subject? Our cheat sheet points the way. Sing out if we've missed someone.
Do you have a list of awards? Now you do. Your clients hope you do. They want to win something, to set themselves apart from the competition. Ours is a living list of 51 awards programs spanning Tier 1s to verticals. Which are we missing? Please let us know.
Here's a list of prime targets for coverage of operational technology (OT). List is current as of August 2018.
Are you sure you want that CEO profile? Really, really sure? If your client is private and seeks additional funding or an IPO, you’ll want one. If you want to de-position nasty competitors, you’ll want one. In Tier 1, they come at a price.
In our companion analysis we looked at headlines and ledes of successful profiles. In this analysis we spot key ingredients in body copy. Find a way to get these elements in front of your client before pitching. Bake this stuff into your narrative.