The top ten companies gracing this year’s CNBC’s Disruptor 50 list received scant Tier 1 coverage during the previous 12 months. Based on SWMS research, the coverage that companies did receive was overwhelmingly from verticals. We did see three flattering profiles, worth deconstructing to see the elements they required.
Agencies and clients face a reckoning with contributed content. The latter still assumes that opportunities abound. More than 100 entries in the SWMS contributed content gatekeepers list proves them right. Then again, when it comes to Tier 1, it just might be best to pay whoever lifts the velvet rope.
-- Updated Jun. 26, 2020 -- Here is our latest and best list of titles and authors known to produce CEO profiles. The possibilities on one hand have shrunk considerably. On the other, literally dozens of publications will consider CEO pitches -- but the context has to be there.
Is paid content worth it? It’s still expensive in the big shops. If you’re OK sponsoring newsletters and podcasts, your dollar goes further. The following are the most actionable takeways from research contributed by veteran tech edit veteran Keith Shaw.
Robots are great for many things, but answering chat requests isn’t one of them. I discovered this personally while updating information for the SWMS Paid Content Cheat Sheet. As a journalist, I’m used to visiting websites looking for information, especially PR contacts to request more information. There is nothing more frustrating than...
Updated Jun. 22, 2020 -- Few things are tougher than building a useful list of reporters who cover funding rounds. Technically, any beat reporter could cover funding news based on the startup being a contender in an emerging marketplace. But PR folks mostly seek reporters who cover funding rounds from any VC in any market -- as they should.
Here's a working list of sections and editors dedicated to women in leadership roles, and associated gender D&I issues. Happy to say that this list is incomplete; feel free to suggest additions.
Bloomberg today launched Bloomberg CityLab, the editorial property it acquired last December from The Atlantic. Its mission is to bring readers “reporting, maps and data about local stories that make a global impact.” All Bloomberg CityLab content will be free to read through the rest of 2020.
Science coverage is everywhere these days. This should be good news for PR pros with science stories to tell, but it’s not that simple. Much of the coverage, obviously, goes to Covid-19. Less obviously, it goes to space. And beginning this month, other newsy topics have staked their claim. What shelf space is left? We studied 14 media brands and found out.
We’re only halfway into 2020 and it's already clear that this year is one of the most transformative years for media, business communications, and PR. Companies of all sizes are struggling to connect effectively with employees and the public on major issues like COVID-19 and the protests against police brutality.
SWMS is proud to present a GDoc with comprehensive lists -- with links -- for memorial funds that support violence victims, BLM orgs and bail funds, police and jail reforms, and orgs that support Black LGBTQ. Huge thanks to contributor Anton Molodetskiy for his in-depth research.