'Genius Makers' Reveals Priorities of Author Cade Metz

You may think of Cade Metz as a good writer, but he’s also a voracious reader — which in turn makes him a better writer. When Cade arrived at the idea of Genius Makers -- about “the mavericks who brought AI to Google, Facebook and the world" -- he set out to write “a nonfiction book about the AI arena, but to have it read like a novel.”

SWMS in Review: Q1 2021

​Here's a highly scrollable way to see what we produced in the first quarter of 2021. SWMS in Review is well-suited to explain to someone else what SWMS is all about. Statistically speaking, we averaged one cheat sheet and one new pitch opp per week.  

Cheat Sheet: Environmental/Climate Change Reporters

[Updated and augmented: Apr. 8, 2021] Climate change and environment have entire publications dedicated to them -- Bloomberg Green, CleanTechnica, others -- but nearly all of Tier 1 has at least one beat reporter dedicated to one or both. Our list has grown to 25.

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'Founded' is Google's Pitchable Podcast for Women Who Lead

Perhaps you saw the headline in HBR: “Women-Led Startups Received Just 2.3% of VC Funding in 2020.” Google — the company — is out to fix that with a recently launched podcast called Founded… and its co-founder welcomes your pitch.

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Placing Speakers at the RSA Conference: How It Works

If you weren’t able to place any speakers in the 2021 RSA Conference, join the crowd. Though it’s too late for this year, SecurityCurve CTO Diana Kelley, who also serves on the RSA Conference’s ML/AI program committee, wants you to have the following useful info for next time.

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Amanda Orr: It's Time for PR Pros to Home In on Targeting

[SWMS contributor Amanda Orr writes:] There's a quiet rumbling in the world of PR consultants and tech publicists: media relations is not what it used to be. The change didn’t happen overnight. Perhaps it’s because I’m writing this from my temporary home in Amman, Jordan, surrounded by Roman ruins, but I can’t help but imagine an archaeologist one day in the far off future, excavating a site in San Francisco...
 

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Two Questions: Cade Metz, NYT

Cade Metz is consistent. We interviewed him in 2008, 2012 and 2015. Each time he has carried the same message: though he reports on tech, it’s always about the people. This week we checked in with Cade to discuss Genius Makers, his new book about “the mavericks who brought AI to Google, Facebook and the world.” Again with the people!

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The Conversation: Great Content for Free

Great content is there for the taking at The Conversation, a non-profit publisher with offices in the US and seven countries overseas. The Conversation disseminates its content under a Creative Commons license. This means that anyone can republish an article for free as long as one doesn’t edit it, and credits both the author(s)as well as The Conversation itself.

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