Contributed Content 2019: Spotting the Beacon in the Dark

Which publications still accept one-off contributions? Of the 114 titles in our contributed content Google Doc, roughly 100 still accept standalone articles. Unfortunately, the most attractive venues -- Forbes, TechCrunch and WSJ to name three -- want ongoing commitments. Inc. and Entrepreneur already have hundreds of contributors and don't hunger for more.

Who's Who at Apple News

Who runs Apple News? Our readers increasingly ask because they want to pitch it. Well, like LinkedIn, Product Hunt and other platforms, it doesn’t really work that way. A small number of human editors curate the top content in Apple News, drawing from Apple’s rich set of licensed editorial properties. They don't need PR pitches.

SWMS Healthcare Deep-Dive: Google Docs

In one Google Doc, we analyze 116 articles across five publications, capturing authors, headlines, URLs and whether the article was positive, negative or neutral in tone. In another, we list the 118 editorial sections contained in 18 leading healthcare publications, accompanied by lists of Tier 1 and Tier 2 journalists, tables on site traffic (SimilarWeb) and coverage volume (IT Database), F2F events and more.

SWMS Healthcare Deep-Dive: Part 3 - Trends in the Trades

Healthcare IT trades — like all trades — are in the relationships business. They typically make their money through F2F events, awards programs and premium services. Surprisingly few require registration or paid subscriptions, but all of them can be counted on to behave respectfully toward healthcare business. You won’t see the next Theranos being taken down in the trades.

Profile: Keith Shaw, Robotics Business Review

In May 2017, IDG laid off Keith Shaw after 21 years of service. Today he’s EIC of seven-year-old Robotics Business Review (RBR), based down the road from IDG headquarters in Framingham, Mass. RBR’s audience isn’t anywhere near IDG size — about 150,000 uniques per month — but Keith and his team cover one of the most exciting tech segments on the planet. 

Profile: David Pogue, NYT, CBS

​David Pogue is tech media’s Sgt. Pepper: the act we’ve known for all these years and guaranteed to raise a smile. After a bout of obscurity at Yahoo Tech, David is back with new columns at the New York Times and New York Magazine, increased presence on CBS Sunday Morning and a forthcoming page-turner of a book.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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