7 Strategies for DEI Pitch Success

[SWMS contributor Kally Lavoie writes:] As we outlined in an earlier article in our recent SWMS deep-dive, pitching DEI thought leadership is “high-risk, high-reward” for both clients and the PR teams that represent them. It can be tempting to stick one’s head in the sand and shy away from sensitive pitching topics, but there are many benefits of speaking out on DEI topics...

Medium's OneZero Spins Out Science, Consumer Tech Titles

Medium has a pair of new publications, probably just as difficult to pitch as other Medium pubs, yet still worth evaluating. Both are spinouts from OneZero. Future Human was built for “readers who want to understand more about the science carrying us into tomorrow.” Debugger is for “readers who are hungry for thoughtful stories about gadgets.”

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Four Edit Themes for DEI in 2021

[SWMS contributor Kally Lavoie writes:] This year has shown us that diversity, equity and inclusion (DEI) stories are rapidly changing and will continue to do so well into 2021. While we can’t predict what will happen with the November election, we’ve pulled together some advice on story shaping on how DEI will evolve into 2021.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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Like narratives? SWMS subscriber Lou Hoffman reprises some of his greatest blog hits... Read more

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Mark has written about PR several times, with a positive POV. He... Read more

Tue, 2014-10-28 08:03

Our friend Sean Mills at Bite sent us this Twitter conversation begun by Anil Dash and joined by Kevin Ro... Read more

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