Alex Shapiro: Editorial 'Types'

Writes PR pro Alex: "Hanging out with reporters is my favorite part of the week and, having done it for a while, I’ve noticed some personality types that seem to recur. Here’s a pair of some of the most colorful media personalities I’ve encountered, and tips for getting on their good side."

'How Do You See Covid-19 Changing Business, Technology and Society?'

We asked Tier 1 and B2B journalists, "How do you see Covid-19 changing business, technology and society in the long run?" Here's what they had to say. Their answers were given Mar. 22 and 23.

 

 

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SWMS Teleconference: Matthew Lynley on Data Storytelling

Here's a 43-minute video teleconference with Matthew Lynley, data storytelling expert and a former editor with Business Insider, TechCrunch, VentureBeat and the WSJ. We discuss infographics, surveys, scrollytelling and much more. A full wrap-up on the conversation is coming soon.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Mon, 2015-03-09 12:07

Like narratives? SWMS subscriber Lou Hoffman reprises some of his greatest blog hits... Read more

Wed, 2014-10-29 08:56

Mark has written about PR several times, with a positive POV. He... Read more

Tue, 2014-10-28 08:03

Our friend Sean Mills at Bite sent us this Twitter conversation begun by Anil Dash and joined by Kevin Ro... Read more

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