CNET News
SWMSTweet: Highlights from June 2010
Submitted by Sam Whitmore on Wed, 2010-06-30 21:00The June round-up from @SWMSTweet:
SWMS Analysis: Twitter Analysis Our Way
Submitted by Sam Whitmore on Thu, 2010-04-15 21:00It's easy to follow an influencer on Twitter. But don't stop there. Who provides the biggest audience when others reply to that influencer or re-Tweet their material? Even better is to know who a given influencer replies to. That could lead you to entirely new influencers.
SWMS Tweet: CNET's Scott Ard: 2010 Challenges
Submitted by Christy Whitmore on Thu, 2010-02-18 11:01We sat down with CNET EIC Scott Ard this week...rather than send out an SWMS e-mail alert, we'll stream the juicy nuggets here on SWMSTweet. 10:15 AM Feb 12th
SWMS Research and Insight: A look at unified communications reporting
Submitted by Sam Whitmore on Mon, 2010-01-25 13:53An overview of unified communications reporting in the trades:
SWMS Editorial Teleconference - Caroline McCarthy, CNET News
Submitted by Christy Whitmore on Tue, 2009-12-01 15:43Caroline McCarthy, CNET News
December 2009
Caroline McCarthy patrols a sweet beat: social media, digital advertising and e-commerce as driven by social media. There’s a lot of noise in those market segments, so it’s a good thing that Caroline is very specific in our notes below on the kinds of hooks PR can use to get her attention.
Caroline also notes that CNET News readers fall somewhere between the super-enthusiasts who read the Mashables and Ars Technicas, and the disengaged lay people who depend on the New York Times to sort it all out. Some good insights here from a rookie reporter who more than holds her own at one of the industry’s premier titles.
SWMS Coverage Analysis: TechCrunch50, Part 2
Submitted by Sam Whitmore on Thu, 2009-09-17 16:26SWMS Coverage Analysis: TechCrunch50, Part 2
Thursday, September 17, 2009
This week's TechCrunch50 conference coverage fell into several buckets. Understanding them might inform your future pitching strategies.
SWMS Coverage Analysis: TechCrunch50, Part 1
Submitted by Sam Whitmore on Wed, 2009-09-16 16:23SWMS Coverage Analysis: TechCrunch50, Part 1
Wednesday, September 16, 2009
How many media members will cover your event if you let 'em in free?
SWMS Coverage Analysis: Apple 9/9/09
Submitted by Sam Whitmore on Wed, 2009-09-09 16:13SWMS Coverage Analysis: Apple 9/9/09
Wednesday, September 09, 2009
Media outlets revealed their personalities in today's real-time coverage of Apple's product announcements.
SWMSTweet Supplement: Apple 9/9/09
Submitted by Sam Whitmore on Tue, 2009-09-08 21:00Apple.com shrewdly waited an entire hour to post any detail about the new products.
SWMS Online Facebook Post: TC50/Demo '08 companies; Where are they now?
Submitted by Sam Whitmore on Sun, 2009-08-30 21:00As TechCruch 50 and DEMO Fall approach, it's nice to look back and see how much of last year's startups actually amount to anything. This piece ran in April 2009 but should be updated. We love this kind of reporting vigilance.
