SWMS contributor Rhiannon Pacheco writes: We had the chance to sit down with Michael Calore, senior editor overseeing Wired's consumer products coverage in print and on the web, and a co-host of the Gadget Lab podcast, about what makes a product a "Wired" product and why sustainability is everything.
SWMS contributor Rhiannon Pacheco writes: Landing a product review in Wired is a big win. We sat down with senior editor Michael Calore to learn more about who and how to pitch, whether Wired takes exclusives, and how product coverage can be a cultural reflection of sorts.
Here's a list of 70 -- yes, 70 -- US-based correspondents who work for business publications based in China, India, Israel, Japan and Taiwan.
Lots of targets to choose from, with multiple names in a single title. In this cheat sheet, we debut the appearance of traffic numbers from SimilarWeb. We also present the targets in descending order, based on the size of their audience.
Most B2B publications serve professional buyers of products and services. In B2C, typically, it’s all about passions. Is parenthood a passion? Some Spider Studios knows it is. The NYC-based web publisher is doing pretty well these days with the combination of Scary Mommy, Fatherly and The Dad.
Pitching columnists is often wiser than pitching reporters because they don't need third-parties to back up their assertions. If they believe it, they can write it. So we have assembled a list of prominent tech columnists at WSJ, NYT and Bloomberg, current as of June 2021.
Who covers social media? It's tough to tell since social media is so often casually mentioned in so many kinds of stories. Here's a list of 14 scribes -- overwhelmingly from Tier 1 -- whom you can pitch on behalf of clients focused on social media platforms.
A while back -- OK, a long while back -- a subscriber asked us to look into sponsored content. What were the trends? What was more common, one-offs or comprehensive packages? Are agencies increasingly "owning" sponsored content for their clients? In response, we produced a deep-dive with resources designed to help brands and agencies make the best decisions possible.
[SWMS contributor Clay Patrick writes:] Sponsored content can be a very daunting investment (at least it was to me when I first learned about its cost) but offering target audiences a controlled message with a massive credibility boost presents a significant opportunity.