Cheat Sheet: Tech Columnists at WSJ, NYT & Bloomberg

Pitching columnists is often wiser than pitching reporters because they don't need third-parties to back up their assertions. If they believe it, they can write it. So we have assembled a list of prominent tech columnists at WSJ, NYT and Bloomberg, current as of June 2021.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Overview: the SWMS Deep-Dive on 2021 Sponsored Content

A while back -- OK, a long while back -- a subscriber asked us to look into sponsored content. What were the trends? What was more common, one-offs or comprehensive packages? Are agencies increasingly "owning" sponsored content for their clients? In response, we produced a deep-dive with resources designed to help brands and agencies make the best decisions possible.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Sponsored Content: Two Data Models to Guide Decision-Making

[SWMS contributor Clay Patrick writes:] Sponsored content can be a very daunting investment (at least it was to me when I first learned about its cost) but offering target audiences a controlled message with a massive credibility boost presents a significant opportunity.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.

Pages