Literally hundreds of reporters cover funding announcements each year. The vast majority aren't "VC" reporters; they may cover a particular vertical, a tech beat, or local businesses. When funding news happens, they bang out a story they may barely understand. These 13 VC targets get it, as well or better than your clients get it.
Placing funding news used to be easier. Get the targets under embargo, schedule the interviews, hope no one misbehaves and watch the coverage roll in. You still have to do all that. But now there’s the issue of, “The round is only $50 million?” And/or, “I want an exclusive on this.” And/or, “I want a two-hour jump or I’m not covering it.”
There’s CES — monstrous, unconquerable CES — and then there are the events within the event. Pepcom and Showstoppers and CES Unveiled. The floor tours during the show. They’re all designed to bring CES into focus for exhibitors and journalists.
What does an editor do when her staff is so good and the brand is so well-known? Wired.com editor Andrea Valdez faces that challenge every day. In short, Andrea serves as editorial conductor, baton in hand. She listens and modifies day by day.
Bloomberg last month fielded a survey designed to help it decide what to do with Businessweek, a brand it bought from McGraw-Hill in 2009. Coincidentally, the questions asked in the survey can reveal much about business journalism in general, and about how PR pros can build more effective Tier 1 pitches.
Not exactly a target list -- more like a treasure map to the targets... here's the path to America's top 15 national newspaper tech sections, along with the email syntax for each. Tech is part of damn near everything these days, so it's valuable to monitor the sections as well as the individuals who write for them.
We predict that reporters will try to predict outcomes of 2019, and might even accept your clients' content in the process. Even if they don't publish it directly, these folks are worth pitch and influencing. Here's our cheat sheet.