Where Have a Site's Readers Come From... Where Do They Go?

One can learn a lot about a publication by what else its readers read -- specifically, where have readers come from when they arrive at a site, and where do they go once they leave? Using raw research provided by Similarweb (June 2020 and June 2021), we looked at a pair of healthcare sites and found surprising relationships.

Killer Tips from B2B Content Marketing Expert Bob Scheier

Former AP, PC Week and Computerworld journalist Bob Scheier helps develop thought leadership content for global B2B companies. He is very, very good at it. In this Q&A, Bob shares tips and tricks for getting techies to come across with clear, usable insight. If you're an excellence freak, this piece is for you. 

Amanda Orr: How to Discuss ESG Risk/Challenge in Smart Ways

SWMS contributor Amanda Orr writes: Remember those job interviews where they ask you to share your greatest weakness? And there were always those annoying people who refused to answer the question but instead positioned a strength as a weakness (“Oh, my greatest weakness is that I’m simply a perfectionist and I put in too many hours!). 

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Cheat Sheet: ESG Targets & Awards

ESG targets are all over the map. It's sort of a Frankenstein beat -- governance, investment/fintech, IT, green and on it goes. Here are a dozen names for you, with contact info. We found nine ESG awards programs, none based in the US. Maybe that will change soon.

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Profile: Michelle Stansbury, Marie Claire Freelancer

Have you ever met a PR pro who also writes about travel and lifestyle for a Tier 1 consumer publication? Now you have. Meet Michelle Stansbury, owner of San Diego-based Little Penguin PR and a freelancer for Marie Claire. Here's an edited transcript of our illuminating conversation, held Aug. 23.

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