A subscriber recently asked us to differentiate how newsrooms are structured across magazines, newspapers, online/blogs and broadcast. Knowing who reports to whom, and about workflow, can help PR pros strategize beyond "the target." No target works in a vacuum.
Ketchum SAE Michael Porter writes: "I recently attended a PRSA event centered on best practices for working with consumer tech media, which featured commentary from CNBC’s Kif Leswing, Business Insider’s Megan Hernbroth, and ABC7's Mariel Myers (who was with CNET at the time of the event)...
If you've got something to say to ad tech and marketing pros, you'll want to check out Velocitize, a little-known marketing site published by WP Engine Inc. Its new editor, Eileen Smith, is rethinking the publication and is willing to hear from you.
The best-written pitch is the one that works. Your style is "good" when it leads to a hit. That said, there are all too many ways to go wrong. Our subscribers continually say that the crickets are chirping like never before. Is your pitch as good as it can be?
We get a lot of questions about TechCrunch Extra Crunch. Who reads it? How is it doing? Should we pitch it? So we checked in with TC EC editor Danny Crichton, who was happy to guide tech PR in how things were going, and how best to serve his new franchise.
The Economist this week fielded a reader survey that revealed where the 176-year-old publication might be headed. By contemplating the survey questions, PR pros stand to learn much about the Economist's goals specifically, and also about Tier 1 editorial values in general.
Of all the topics in healthcare, this one may seem a bit random, but the democratization of healthcare was picked by experts as a trend to watch in 2019; Stanford published a big report on it. Here are the few journos who have picked up on the trend.
For some reason we've managed not to offer cheat sheets on key tech categories, so as the summer progresses we're going to fix that. Let's get started with a list of 20 AWS reporters -- the more obvious ones, who write frequently. Watch for our list of 20 AWS reporters who might not be so top-of-mind.
This is a bit of an experiment -- a tiny amount of words seeking to set apart Tier 1 from the trades. What are their core values? Are any shared? How are they similar and different? PR pros may know all this -- especially you vets -- but do the clients? Perhaps this short-and-sweet copy can (in a small way) make agency-client life easier.