Seeing as Bloomberg Businessweek has published its "The Year Ahead" issue, it's probably OK to begin assessing 2017 and what it will bring tech PR pros and the editors they pitch. Today let's keep it simple and consider just one issue -- stunning job losses where print advertising and unions still reign.
Looking to contribute content to the world? Project Syndicate might be a place to do it. Founded in the early 1990s after the collapse of the Soviet Union, non-profit Project Syndicate is a web site that houses commentaries on economic, business and political issues of our time. Its tag line: "The World's Opinion Page."
Currently a freelancer for eWeek and other tech sites, David Needle has reported on tech for more than 30 years. Over that period, he saw quite a few email pitches and became something of an expert on the topic. In a recent email exchange with us, that topic was very much on his mind. Things got started when we sent him this Sept. 29 post in The Atlantic from senior editor James Hamblin.
Bloomberg made news of its own last week. It launched its newest vertical, Bloomberg Technology. It launched Decrypted, a tech podcast, and Fully Charged, a daily e-mail newsletter. It announced two new live-video shows: "Apple This Week" with Mark Gurman and Alex Webb, and "Digital Defense" with Jordan Robertson.
Ben Kepes used to be a writer who did a bit of investing on the side. Today the enterprise tech influencer is an investor and advisor who does a bit of writing. Why the switch? "I was tired of being played," says Ben. "As journalists we get a very one-sided picture of what's happening."
Most PR pros study journalists but not the sites they work for. They miss a lot of insight that way. That's why we love spending time on SimilarWeb, a freemium site that lets you analyze basic audience metrics of any web brand. In February, using SimilarWeb, we studied stats from 15 leading tech news sites and learned a ton. This week we studied the same 15 titles and compared the results.
We learned much in our 15 meetings last week in Chicago and Washington, DC. For example, we learned that some clients live in a time warp. No, Tier 1 reporters don't want to travel to Timbuktu for your press conference or product demo. And only a reporter new to a beat has time for coffee. Also, what's with the quotas and ultimatums?
What do you do if you're an editor-in-chief and have reportorial superstars everywhere you look? That's the landscape for Connie Guglielmo, now halfway through her third year as EIC of CNet News. Ultimately, she told us in a recent SWMS interview, her job is to "look at opportunities and add value."
One week ago, TechCrunch showcased 23 lucky startups as part of TechCrunch Disrupt's Startup Battlefield competition. The winner turned out to be an analytics company that helps gamers play better. The big news for PR -- how do TechCrunch reporters write about cool companies when their bosses say they're cool?
Once among the most powerful voices in the business, the Huffington Post no longer appears committed to tech editorial. Tech editor Damon Beres left in July for a deputy editor's job at Mashable and has not been replaced. "Tech" is no longer broken out on the HuffPo masthead.